HanKkeut Primary Function: Pagkakakilanlan ng Brand by Jaehun Kim is a highly esteemed winner of the very prestigious 2020 A' Design Award na Pilak in Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon Competition Category.

PilakGrapika· 2020

HanKkeut Primary Function: Pagkakakilanlan ng Brand

by Jaehun Kim

Client: Visang

A' Design Award na Pilak Winner in Grapika Category

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Verified Award Winner

Verify Award Status for #99386

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About HanKkeut Primary Function: Pagkakakilanlan ng Brand

HanKkeut ay isang pagkakakilanlan ng brand para sa isang serye ng mga aklat-aralin sa elementarya na binuo sa pamamagitan ng kolaborasyon sa pagitan ng mga estudyante at guro. Ang layunin ng brand ay isang all-in-one na koneksyon sa pagkatuto. Ang graphic sa pabalat ay gumagamit ng isang konektadong stroke na nagmumula sa imahe ng pagkakakilanlan ng brand upang ipahayag ang isang pakiramdam ng pag-akyat. Ang parehong stroke ay inilalapat sa lahat ng mga aklat ng HanKkeut upang lumikha ng isang pare-parehong biswal na katangian. Ginagamit sa mga pabalat ang matitingkad na kulay, mga embossed na tekstura, at mga holographic na sticker. Ang iba't ibang antas ng edad ay nakikilala sa pamamagitan ng iba't ibang kulay ng pabalat.

The Recognition

About the A' Design Award na Pilak

Ang HanKkeut Primary Function: Pagkakakilanlan ng Brand ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang HanKkeut Primary Function: Pagkakakilanlan ng Brand ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang HanKkeut Primary Function: Pagkakakilanlan ng Brand ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Han-kkeut is a brand of grade school textbooks developed by the collaboration of students and teachers.
Under the brand objective of 'all-in-one connection in learning', HanKkeut strives to research concepts required for learning and provide guidance that connects students with their teachers.
Providing the best form of learning, the textbooks enable communication between teachers and students.
Dimensions & Packaging: The dimension of HanKkeut is 220mm x 300mm x 10mm, 210mm x 297mm x 10mm and it is printed with harmless far-infrared ink.
Different age levels have different cover design colors of distinguishing.
Tags: Learning Method, Brand Identity, all in one, connect, ascension
Production Technology: The vivid colors of HanKkeut brand are used to provide a strong yet simple design. The cover design of the brand book and textbooks make use of unique colors, embossed textures, and holographic stickers to effectively express the functions.
Design Challenge: In the process of developing a graphic motif to create a unique look for HanKkeut, the designers experienced many trials and errors. To represent the brand objective of “all-in-one connection in learning,” the brand identity uses connected strokes as a motif to complete a sense of ascension that expresses the brand value and customer benefits.
Research: Developed in 1998, HanKkeut achieved best practices in the education market through its bold challenges, becoming the leading brand in language arts and social studies study books for grade school students. The brand sold 10 million books in the shortest period in 2006, sold over 22 million books by 2013, and is a steady seller with more than 1 million sales annually. The innovation in the history of HanKkeut continues to this day.
Inspiration: The cover graphic symbolizes HanKkeut with a stroke emanating from the brand identity image to express a sense of ascension. This is implemented on all HanKkeut books to generate a unique visual feature.
The design emphasizes the 'completion' and 'book' concepts, concisely expressing the 'Finish the Subject with One Book' brand slogan.
The brand identity, slogan, and graphic images are used to expand the comprehensive series brand and establish an identity.
Project Duration: HanKkeut project is conducted in Seoul, Korea. We have developed education brands from July 2019 to December 2019.
Operation Flow: HanKkeut is a brand that generates best practices by connecting students with teachers, achievements with better performance, and past with the present, all through trust.
Team Members: Creative Director : Hanna Park
Designer : Yunhee Lee
Designer : Kwangsoo Park
Designer : Soojin Myung
Designer : Sehee Lim
Designer : Hyojoo Park
Image Credits: Visang Creative Design Lab, 2019