Sunday Park Birincil İşlev: Marka Kimliği by Yian Xiang

Sunday Park Birincil İşlev: Marka Kimliği by Yian Xiang is a highly esteemed winner of the very prestigious 2026 A' Design Award Demir Ödülü in Reklamcılık, Pazarlama ve İletişim Tasarımı Competition Category.

DemirReklam· 2026

Sunday Park Birincil İşlev: Marka Kimliği

by Yian Xiang

Client: Xiang Yian

A' Design Award Demir Ödülü Winner in Reklam Category

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Verified Award Winner
Verify Award Status for #181394

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Colors

The Design

About Sunday Park Birincil İşlev: Marka Kimliği

Kitap Metni: Sunday Park Marka Kimliği, çağdaş evcil hayvan yaşam tarzı sektörü için geliştirilmiş yapısal bir görsel sistemdir. Tasarım; disiplinli tipografi, dengeli renk ilişkileri ve ölçeklenebilir ızgara mantığı aracılığıyla esnek bir çerçeve oluşturur. Görsel sıcaklığı biçimsel ölçülülükle birleştiren sistem, erişilebilir ve davetkâr kalırken dekoratif aşırılıktan kaçınır. Uyarlanabilir yapısı; ambalaj, baskı ve dijital platformlarda tutarlı kullanımı destekleyerek markanın netliğini ve uzun vadeli görsel bütünlüğünü korumasına yardımcı olur.

The Recognition

About the A' Design Award Demir Ödülü

Sunday Park Birincil İşlev: Marka Kimliği, A' Design Award Demir Ödülü kazananıdır; bu, iyi tasarlanmış yaratımlardan beklenen profesyonel ve endüstriyel gereklilikleri karşılayan iyi tasarımlara verilen prestijli bir tanınırlıktır. Demir kazananlar, yaratıcılarının büyük becerisini, yüksek uzmanlaşmasını, uzman kavrayışını ve yaratıcı kapasitesini gösterir. Sunday Park Birincil İşlev: Marka Kimliği, çok itibar gören, hayranlıkla izlenen ve sevilen, pratik ve yenilikçi bir yaratım olması beklenir. A' Design Award Demir Ödülü kazanan bu tasarım, sektörün en iyi uygulamalarını bütünleştirir ve bilgi birikimi ve yetenekle bağlantılı yetkin teknik özelliklere sahiptir. Sunday Park Birincil İşlev: Marka Kimliği titizliği nedeniyle saygı görür ve dünyayı daha iyi bir yer haline getirmeye yardımcı olan yaşam kalitesi iyileştirmeleri sunmak üzere tasarlanmıştır.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sunday Park Corporate Identity establishes a cohesive visual language for a contemporary pet lifestyle brand. The system integrates a restrained color palette, modular typography, and scalable layout principles to ensure consistency across packaging, print, and digital applications. By combining emotional warmth with structural clarity, the identity transforms everyday pet care into a refined and culturally expressive experience.
Dimensions & Packaging: The corporate identity includes logo system, typography guidelines, color standards, layout grid and application templates. Print specifications follow CMYK and Pantone standards; digital applications are optimized in RGB. Scalable vector formats (AI, EPS, SVG) ensure clarity across sizes. Packaging mockups and brand collateral follow ISO print specifications.
Tags: Corporate identity, Visual identity system, Pet lifestyle branding, Typography, Modular design, Minimalism, Brand system, Packaging integration
Production Technology: The identity system was developed through grid-based visual structuring and modular typographic hierarchy. Adobe Illustrator and InDesign were used to establish scalable layout rules and brand assets. The system was tested across print prototypes and digital mockups to ensure cross-platform consistency and adaptability for packaging, stationery and online applications.
Design Challenge: The primary challenge was balancing emotional warmth with structural discipline. The pet industry often favors playful but visually chaotic systems. Establishing a restrained yet expressive identity required rigorous typographic control while maintaining accessibility. Ensuring scalability across diverse applications was a key technical challenge.
Research: Type of Research: Market and visual audit research.
Objective: Identify gaps in contemporary pet branding.
Methodology: Competitive analysis, user behavior observation, and brand mapping.
Tools: Visual benchmarking and layout testing.
Results: Identified lack of structural clarity in existing brands.
Insight: A modular system improves consistency and brand scalability.
Inspiration: The inspiration emerged from observing the growing humanization of pet culture and the lack of refined visual systems within the mass-market pet industry. Many brands rely on overly decorative or chaotic aesthetics. This project explores how minimalism, emotional storytelling, and structured typography can redefine pet branding. It draws from contemporary lifestyle design and research on user behavior to create a calm yet expressive identity.
Project Duration: The project started in 2025 in Los Angeles and was developed through 2026. Research, concept development and system design were conducted in the United States, with application testing and prototype production across digital and print environments.
Operation Flow: The system operates through a clear hierarchy: logo mark, structured typography, color coding and modular grid. Applications adapt across packaging, print and digital interfaces while maintaining consistency. The interaction relies on intuitive layout organization, allowing information to be accessed quickly and reducing visual noise for improved user clarity.
Patents: Copyrights belong to Xiang Yian, 2026.
Team Members: Xiang Yian
Image Credits: Image #1: Designer Xiang Yian, Sunday Park Corporate Identity, 2026
Image #2: Designer Xiang Yian, Packaging Application, 2026
Image #3: Designer Xiang Yian, Brand System Guidelines, 2026