$Refracting Reality Китап дизайны by Ching-Fa Lung$

Refracting Reality Китап дизайны by Ching-Fa Lung is a highly esteemed winner of the very prestigious 2021 A' Design Award Көмеш бүләге in Басма һәм Нәшер ителгән Медиа Дизайны Competition Category.

КөмешБасма· 2021

Refracting Reality Китап дизайны

by Ching-Fa Lung

Client: Art Center College of Design

A' Design Award Көмеш бүләге Winner in Басма Category

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Colors

The Design

About Refracting Reality Китап дизайны

Refracting Reality — яктылык һәм кеше кабул итүе турындагы китап. Китап яктылыкның дүрт үзенчәлеген өйрәнә: сыну, чагылу, дифракция һәм интерференция. Бу сыйфатлар 368 биттә типографика һәм рәсемнәр аша чагылдырыла. Яктылыкның төрле тәэсирләрен ассызыклау өчен җилемләнгән һәм җилемләнмәгән кәгазьләр сайланды. Каты призма китап тышлыгы (сырты) эчендә урнаштырылган һәм укучы аны чыгарып ала ала. Призма ярдәмендә укучылар яктылыкның үз-үзен тотышын турыдан-туры күзәтә һәм басылган рәсемнәр белән үзара тәэсир итешә ала.

The Recognition

About the A' Design Award Көмеш бүләге

Refracting Reality Китап дизайны – A' Design Award Көмеш бүләге җиңүчесе, бу гадәттән тыш абруйлы танып белү, ул югары класслы, чибәр һәм тәэсирле дизайннарга бирелә. Көмеш җиңүчеләре – үз дизайнерларының искиткеч белемен, талантын һәм үткенлеген күрсәтүче бик ялтыравыклы һәм иҗади эшләр. Refracting Reality Китап дизайны искиткеч, үрнәк булырлык, игътибарга лаеклы профессиональ һәм тирән яңалыклы әсәр булыр дип көтелә. A' Design Award Көмеш бүләге җиңүче бу дизайн – сәнгать, фән, дизайн һәм технология чикләрен алга җигүче файдалы, югары бәяләнгән уйлап табу. Refracting Reality Китап дизайны – күпләрнең көнләшкән, теләкләрне уятучы, уңай хисләр китерүче һәм хәйранлык һәм гаҗәпләнү тудыручы иҗат җимеше.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The book expressed light characteristics: Refraction, Reflection, Diffraction, and Interferer through typography and imageries. The light experience was considered in the book's materials, such as coated paper, uncoated paper, and a solid prism. The prism of the book spine was used to manifest the perception of light.
Dimensions & Packaging: W8.5" x D1.75" x H11.75", 368 pages
Tags: Book Design, Editorial Design, Typography, Transmedia Design
Production Technology: The book was printed with the Epson P600 inkjet printer and using the Red River paper. Coated paper and uncoated paper were used for inner pages and the prism was used as a book's spine accessory.
Design Challenge: To create a 368-page book designed from extensive research on a chosen topic. Not only design a book but also curate the contents, edit and create a compelling narrative for readers to experience the book extensively.
Research: In modern society, light is commonly used as a medium throughout a lot of screen time and various screen types. The designer wants to understand deeply the history of how humans started using light and what metaphors light has been bringing to humanity throughout centuries.

Not only looking at light as an art medium but also looking at the different meanings of light brings different cultures and religions in history. Different perspectives that humans observed light was the interesting context of the research for this project.
Inspiration: Light has been the main part of our world since the beginning of time. Humans have learned to use light to tell stories, relate, experience, and communicate. This book questions our perception of the world by examining the light through different forms of expression.
Project Duration: The project started in January 2019 in Pasadena and finished in April 2010 in Pasadena.
Operation Flow: Prism can be taken out of the book spine and readers can experience traits of light such as reflection, refraction, diffraction, and Interfere by using the actual prism. They can also interact with the book because a lot of imageries were curated considering this interaction.
Image Credits: Photographer: Kevin Martin