WWI Cultural Trail Юл кулланмасы, Карта by Martino Spreafico

WWI Cultural Trail Юл кулланмасы, Карта by Martino Spreafico is a highly esteemed winner of the very prestigious 2022 A' Design Award Тимер бүләге in Басма һәм Нәшер ителгән Медиа Дизайны Competition Category.

ТимерБасма· 2022

WWI Cultural Trail Юл кулланмасы, Карта

by Martino Spreafico

Client: Emanuela Spedicato, SeTe srl

A' Design Award Тимер бүләге Winner in Басма Category

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Verified Award Winner

Verify Award Status for #136363

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About WWI Cultural Trail Юл кулланмасы, Карта

Беренче бөтендөнья сугышы Мәдәни Юлы — Италия Альпларындагы тау юлы өчен ачыла торган картасы булган юл кулланмасы. Китапта 94 бит бар, үлчәме 185х235 миллиметр. Соңгы биттәге кәгазь бөкләнеше 1:25000 масштабындагы картаны эченә ала, ул ачылганда 700х700 миллиметрга җитә. Юлның сигез этабы озынлыгы, биеклеге һәм вакыты турындагы мәгълүматлар белән тасвирлана. Иске фотосурәтләр, шигырьләр һәм кыска текстлар шушы ук тауларда узган Беренче бөтендөнья сугышын хәтерләтә. Караңгы яшел төс палитрасы һәм язу машинасы стилендәге хәрефләр чор рухын белдерә. Сәяхәтчеләр юлда үзләре белән бары тик җиңелрәк картаны гына алып бара алалар.

The Recognition

About the A' Design Award Тимер бүләге

WWI Cultural Trail Юл кулланмасы, Карта – A' Design Award Тимер бүләге җиңүчесе, бу яхшы эшләнгән иҗат җимешләреннән көтелгән профессиональ һәм сәнәгать таләпләренә җавап бирә торган яхшы дизайннарга бирелә торган абруйлы танып белү. Тимер җиңүчеләре үз авторларының зур осталыгын, югары махсуслашуын, белгечләрчә аңлавын һәм иҗади сәләтен күрсәтә. WWI Cultural Trail Юл кулланмасы, Карта югары бәяләнгән, соклана торган һәм яратыла торган, практик һәм яңа иҗат җимеше булыр дип көтелә. A' Design Award Тимер бүләге җиңүче бу дизайн тармакның иң яхшы практикасын берләштерә һәм белем һәм талант белән бәйләнгән компетентлы техник үзлекләргә ия. WWI Cultural Trail Юл кулланмасы, Карта җентеклелеге өчен хөрмәтләнә һәм дөньяны яхшырак урынга әйләндерергә булышучы тормыш сыйфатын яхшырту өчен эшләнгән.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Design of this book has one purpose: melt together the visual of a contemporary ultra-trail run (fun, colors, athletic effort) with the cultural heritage of the WWI. That's why the art direction and the graphic design of the book uses symbols, fonts and graphics coming from another era but modernized in contemporary graphic design. The book itself is a plot between the description of the modern trail and the thoughts and stories of the people fighting in these mountains and glaciers during WWI. Modern outdoor guide, with a cultural to tell: the unique graphic design of the book is the visual result of this concept.
Dimensions & Packaging: The book is 94 pages within 18,5cm x 23,5cm. In the last page there is a paper fold with the map which (open) 70cm x 70cm.
Tags: book, world war I, map, cultural trail
Production Technology: The project concern a book and a 1:25.000 scale Cartographic Map. In order to give a touch of old and "army" (WWI) atmosphere, I developed an art direction visual (fonts and color palette) that could, just a bit, remind of those years and context. In order to to this, Adobe Illustrator, InDesign and Photoshop made their best. QGis was used to design the map.
Design Challenge: The main creative challenge was to communicate to the reader (and the hiker) that the territory of the trail (Val Camonica, and Adamello massive) is a beautiful natural area but also so rich of history. The tricky thing was to mix the "outdoor activity" and the "cultural activity". We didn't want to create a book concerning the World War I, nor a book concerning an outdoor ultra trail: these two main features are mixed to release the main message: a great mountain place rich of history.
Research: In order to set the trail and the story around it, it took severals cartographics and tracking skills supported by SeTe srl. Then, the knowledge of the territory was crucial to describe the stages (8 in tot.) of the track. This was the great job made by Emanuela Spedicato, Mario Sterli and Matteo Aielli. After collected all this, the creative design process started by searching inspirations, design mockeups and fit the map with the visual of the book.
Inspiration: I grew up in northern Italy, in the in the middle of the Alps between Valtellina, Dolomites and Swiss. I always loved mountains; but what I love most is the history within them, the history of the man who made that rocks and ice so important. I go up in the mountains too, hiking and climbing. In those moments I always think of how hard was life years ago, not to talk about fighting a war. I think of those people and I instantly admire them. They inspire me in my every day life.
Project Duration: The entire project took place between Valtellina, Valcamonica and Dolomites: the area surrounded by the trail. It took 4 months for planning, tracking the trail, design the book and create the map.
Operation Flow: The book is a 94 pages book with a fold that contains the map. Reader can fid informations about the trail and the history that rides in it. Once reader decide to hike one of the stage proposed, he can bring just the map (lighter than the whole book) and still find interesting details in it and also, of course, find his way on the right trail.
Team Members: Emanuela Spedicato
Mario Sterli
Matteo Aielli
Lorenzo Bertolini
Erica Ferrari