The Tridea Project Китап by Lisa Winstanley

The Tridea Project Китап by Lisa Winstanley is a highly esteemed winner of the very prestigious 2022 A' Design Award Көмеш бүләге in Басма һәм Нәшер ителгән Медиа Дизайны Competition Category.

КөмешБасма· 2022

The Tridea Project Китап

by Lisa Winstanley

Client: Lisa Winstanley

A' Design Award Көмеш бүләге Winner in Басма Category

52,963

Verified Award Winner

Verify Award Status for #139124

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About The Tridea Project Китап

Бу китап, Тридеа проекты: Мәдәни яктан күптөрле хезмәттәшлек, бренд концепциясен һәм аннан соңгы эволюциясен документлаштыра. Эчтәлек өч бүлектән тора, башта проектка һәм аны ясаучыга күзәтү. Икенчедән, җентекле бренд күрсәтмәләре, өченчедән визуаль сочинение, кертү һәм күптөрлелекнең бренд кыйммәтләре турында сөйләшү, икесе дә бу 4 еллык тикшеренү проектында төп фактор булып тордылар. Китап дизайны материализмны истә тотып эшләнгән һәм проект аспектларын метафорик яктан чагылдыру өчен каралган һәм уйланган.

The Recognition

About the A' Design Award Көмеш бүләге

The Tridea Project Китап – A' Design Award Көмеш бүләге җиңүчесе, бу гадәттән тыш абруйлы танып белү, ул югары класслы, чибәр һәм тәэсирле дизайннарга бирелә. Көмеш җиңүчеләре – үз дизайнерларының искиткеч белемен, талантын һәм үткенлеген күрсәтүче бик ялтыравыклы һәм иҗади эшләр. The Tridea Project Китап искиткеч, үрнәк булырлык, игътибарга лаеклы профессиональ һәм тирән яңалыклы әсәр булыр дип көтелә. A' Design Award Көмеш бүләге җиңүче бу дизайн – сәнгать, фән, дизайн һәм технология чикләрен алга җигүче файдалы, югары бәяләнгән уйлап табу. The Tridea Project Китап – күпләрнең көнләшкән, теләкләрне уятучы, уңай хисләр китерүче һәм хәйранлык һәм гаҗәпләнү тудыручы иҗат җимеше.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This book documents the Tridea Project's brand conception and evolution. Culminating in a visual essay discussing the brand values of inclusion and diversity, which have been pivotal factors to this 4-year research project. The book design has been crafted with materiality in mind and each aspect has been considered and contemplated to metaphorically represent the project philosophy.
Dimensions & Packaging: The overall book is Size: 250mm (w) x 315mm (h) (closed)
Cover - 135gsm colourplan (amethyst) over 2mm board
Endpaper - 135gsm colourplan (amethyst)
Text - 170gsm maple bright
Tags: Book, Design, Collaboration, Co-creation, Ethical
Production Technology: The book is cloth bound in using fabric from the main colour palette purple to represent creativity and mystery. The text is debossed and printed in a metallic pink foil, again from the main colour palette to represent love and kindness but the metallic finish adds a touch of magic and playfulness, creating reflection and distortion, much like the surrealist notions this project is inspired by. The cover of the book forms a horizontal triptych, to hint at the Tri aspect of the project. Three ideas, three artists, three layers of meaning and creativity.
Design Challenge: The project is inspired by The Exquisite Corpse, a method of collaging numerous designs by several artists into one collaborative composition. A creative mash-up, with international participants collaborating to produce one multicultural creative piece. Think of it like a design relay race. The artworks generated are displayed on the online gallery and subsequently sold as high-resolution downloads. All profits from the sales will be donated to the partnering Singaporean charity TWC2; Transient workers Count Too; thus, coalescing international creative communities, building bridges, and providing a channel for diverse collaboration
Research: This project explores alternative methods of image production and consumption with a view to exploring diverse and ethical co-creation practices in a virtual space.
Inspiration: The Tridea Project and was borne from the desire to address our societies divisions through collaborative creative practice. Tridea’s overarching aim is to promote inclusion, collaboration, and altruism as a counter to these divisions. This project embraces social & cultural diversity by inviting creatives from around the world to participate in an international collaborative form of the Surrealist parlour game, ‘The Exquisite Corpse‘.
Project Duration: The project started in March 2018 in Singapore and finished in January 2022 in Singapore.
Operation Flow: The three layered cover of the book provides both practical navigation and visual metaphor.
Patents: Not applicable
Team Members: Lisa Winstanley: Lead Designer / Art Director
Lisa Peh Jiaxian: Photographer
Image Credits: Image #1: Photographer Lisa Peh Jiaxian
Image #2: Photographer Lisa Peh Jiaxian
Image #3: Photographer Lisa Peh Jiaxian
Image #4: Photographer Lisa Peh Jiaxian
Image #5: Photographer Lisa Peh Jiaxian