Seotun Saram Asasliq Function: Kochma Uqur Dastur Interfeysi by Donggyun Kang

Seotun Saram Asasliq Function: Kochma Uqur Dastur Interfeysi by Donggyun Kang is a highly esteemed winner of the very prestigious 2020 A' Design Award تۆمۈر مۇكاپاتى in كۆچمە تېخنولوگىيە، ئەپ ۋە يۇمشاق دېتال لايىھەلەش Competition Category.

تۆمۈركۆچمە· 2020

Seotun Saram Asasliq Function: Kochma Uqur Dastur Interfeysi

by Donggyun Kang

Client: Seotun Saram

A' Design Award تۆمۈر مۇكاپاتى Winner in كۆچمە Category

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Colors

The Design

About Seotun Saram Asasliq Function: Kochma Uqur Dastur Interfeysi

Kitab Teksti: Seotun Saram bolsa, psixologiyilik meslihet izdeydighan ademlerni malliq kespiy meslihetchiler bilen baghlaydighan kochma uqur dastur interfeysidur. Bu nam téxi mahir bolmighan kishige qaritilghan bolup, xizmet herkim de ehmiyetsiz baslinidu dégen pikirge asaslinidu. Bir ertek meslihet jeryanini meslihet bilen tonush bolmighan ishlitküchiler üchün addiy usulda chüshendürüp béridu. Hékayide ikki obraz körünidu: sergerdan meslihet alghuchi Seotun we asta emma ishenchlik meslihetchi Gobukki. Illiq qeghez tekstürliri, kéche asmini kök tüsi we qol bilen sizilghan ikonkilar bu dizaynning körünüsh xarakterini shekillendüridu.

The Recognition

About the A' Design Award تۆمۈر مۇكاپاتى

Seotun Saram Asasliq Function: Kochma Uqur Dastur Interfeysi A' Design Award تۆمۈر مۇكاپاتىنىڭ غالىبى، بۇ ياخشى لايىھىلەنگەن ئىجادىيەتلەردىن ساقلىنىدىغان كەسپىي ۋە سانائەت تەلەپلىرىنى قاندۇرىدىغان ياخشى لايىھىلەرگە بېرىلىدىغان ئابرويلۇق ئېتىراپتۇر. تۆمۈر غالىبلىرى ياراتقۇچىلىرىنىڭ زور ماھارىتى، يۇقىرى ئالاھىدە كەسپىلىكى، مۇتەخەسسىسلەرچە چۈشەنچىسى ۋە ئىجادىي قابىلىيىتىنى نامايان قىلىدۇ. Seotun Saram Asasliq Function: Kochma Uqur Dastur Interfeysi ناھايىتى قەدىرلىنىدىغان، ھەيرانلىق بىلەن كۆرۈلىدىغان ۋە سۆيۈلىدىغان، ئەمەلىي ھەم يېڭىلىقچان ئىجادىيەت بولۇشى ئۈمىد قىلىنىدۇ. A' Design Award تۆمۈر مۇكاپاتىنى يەڭگەن بۇ لايىھە كەسىپنىڭ ئەڭ ياخشى ئەمەلىيەتلىرىنى بىرلەشتۈرىدۇ ھەمدە بىلىم ۋە ئىستېدات بىلەن باغلانغان لاياقەتلىك تېخنىكىلىق ئالاھىدىلىكلەرگە ئىگە. Seotun Saram Asasliq Function: Kochma Uqur Dastur Interfeysi ئەستايىدىللىقى بىلەن ھۆرمەتكە سازاۋەر بولۇپ، دۇنيانى تېخىمۇ ياخشى ئورۇنغا ئايلاندۇرۇشقا ياردەم بېرىدىغان تۇرمۇش سۈپىتىنى ياخشىلاشنى تەمىنلەش ئۈچۈن لايىھىلەنگەن.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 'Seotun-saram' means someone who is not skilled and used to, and our slogan means 'Everyone starts clumsily.' They made a fairy tale that expresses the process of counseling metaphorically for people who are not used to counseling. This fairy tale will be given to people who use this service.
Dimensions & Packaging: This psych consultancy service bring a message of hope and consolation to those in need with the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons.
Tags: SeotunSaram, CI, BI, Corporate Identity, Brand Identity
Production Technology: They wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
Design Challenge: This is to keep the negative and difficult image of psychological counseling friendly and warm. And to provide accurate psych consultancy information.
Research: There are two weaknesses in Korea's psychological counseling infrastructure. One is that anyone who doesn't have the right to run a counseling center, and the other is that the public has a negative perception of counseling. Although many people complain of psychological pain, policy is still incomplete and awareness is low. They wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
Inspiration: Seotun-saram is a service that connects a counselee with a professional counselor. In Korea, there is no right regulation on psychological counseling, so bad people can open counseling centers with certifications which are easy to obtain. With these problems persisted, people suffered from them, and perception of counseling became bad. They wanted people to get good counseling service through this and hoped their life to be warmer.
Project Duration: The project started in April 2017 and finished in August 2018 in Republic of Korea.
Operation Flow: They wanted to enable clients to get skilled counseling in a safer setting.They tried to convey warmth and give the right direction for counseling. There are two characters in Seotunsaram. 'Seotun' is a counsellee who lost and wandering. 'Gobukki' is a slow but reliable counselor who accompanies him to the end. In addition, the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons make up our service. This is simple, but valuable work.
Team Members: Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim