Beyond the Blue Kitob by Sung ho Nam is a highly esteemed winner of the very prestigious 2020 A' Design Award Kumush Mukofoti in Bosma va Nashr Etilgan Media Dizayni Competition Category.

KumushBosma· 2020

Beyond the Blue Kitob

by Sung ho Nam

Client: Cosmo-Sloth

A' Design Award Kumush Mukofoti Winner in Bosma Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Beyond the Blue Kitob

Beyond the Blue — bu dengiz bilan bog'liq atrof-muhit muammolari haqidagi kitob. Har bir bob okeanning turli qiyofasini ko'rsatuvchi alohida rang bo'lagi bilan tanishtiriladi. Yashil bo'lak sog'lom dengiz o'rmonini ifodalasa, qizil bo'lak kit qoni bilan qorong'ilashgan dengizga ishora qiladi. Rang murakkab ekologik mavzularni barcha yoshdagi o'quvchilarga tushuntirishning oddiy va universal usuli sifatida qo'llaniladi. Kitobning o'lchami 187 mm ga 245 mm bo'lib, 90 sahifadan iborat. Chop etishda 100 g matoviy qog'ozga soya moyi asosidagi siyoh ishlatilgan, ip bilan tikish esa yelim ishlatishni kamaytiradi.

The Recognition

About the A' Design Award Kumush Mukofoti

Beyond the Blue Kitob A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Beyond the Blue Kitob ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Beyond the Blue Kitob ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Published in honor of World Ocean Day, this book deals with environmental issues related to the sea. It is a feature of this book to introduce various looks of the sea through the distinguishing colors of each chapter. For example, the green color chip symbolizes a healthy sea forest, while the red color chip shows dark side of a sea filled with whale blood. Like this, the color chips introduced in each chapter are used to express the bright and dark side of the sea symbolically.
Dimensions & Packaging: This book is 187mm wide and 245mm long and has 90 pages.
Tags: Environmental Protection, Sustainability, Coexistence, Color, Ocean
Production Technology: This book was printed on soybean oil ink with low environmental pollution on 100g matte paper and thread bound to reduce bond usage.
Design Challenge: The color chips introduced in each chapter symbolically illustrate environmental problems. so we had to be careful about expression.
Research: Looking at the lengthy brochures related to the sea, we felt the need to communicate the importance of the sea in an easy way. This book presents difficult environmental issues simply and intuitively by using a variety of colors.
Inspiration: Looking at the sea at sunset, we found that the sea was not always blue. In fact, the colors of the sea are very diverse depending on the time, place and situation. We thought it would be interesting to introduce the various issues of the ocean through colors.
Project Duration: The project started from April 2018 and finished in May 2019. The design is done in Seoul, production in Seoul.
Operation Flow: The target group is readers of all ages interested in the sea. Color is a universal material that makes it easy and intuitive for all ages to understand environmental issues related to the sea.
Team Members: Sung ho Nam