The 15th Games of Jiangxi Plakat by Qin He and Xinqing Li

The 15th Games of Jiangxi Plakat by Qin He and Xinqing Li is a highly esteemed winner of the very prestigious 2021 A' Design Award Bronza Mukofoti in Reklama, Marketing va Kommunikatsiya Dizayni Competition Category.

BronzaReklama· 2021

The 15th Games of Jiangxi Plakat

by Qin He and Xinqing Li

Client: Jiangxi Provincial Games Organizing Committee

A' Design Award Bronza Mukofoti Winner in Reklama Category

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Verified Award Winner

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Colors

The Design

About The 15th Games of Jiangxi Plakat

Kitob matni: "Jiangxi 15-o'yinlari" — farfor ishlab chiqarish bilan mashhur bo'lgan Jindejjen shahrida o'tkaziladigan viloyat sport musobaqasi uchun yaratilgan plakatlar seriyasidir. Plakatlarda keramika madaniyati sport elementlari bilan uyg'unlashtirilgan. Har bir tasvirda asl sport buyumlari o'rnini keramika buyumlari egallab, o'ziga xos vizual kayfiyat yaratadi. Seriya fotografiya va tasvirni tahrirlash dasturlari yordamida, keramika va sport materiallarini yagona kompozitsiyalarga birlashtirgan holda tayyorlangan. Har bir plakat 700x1000 millimetr o'lchamiga ega bo'lib, tashqi reklama sifatida namoyish etiladi. Dizayn an'anaviy hunarmandchilikni zamonaviy sport bilan bog'lab, mahalliy shahar madaniyatini targ'ib qiladi.

The Recognition

About the A' Design Award Bronza Mukofoti

The 15th Games of Jiangxi Plakat A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. The 15th Games of Jiangxi Plakat yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. The 15th Games of Jiangxi Plakat ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a series of posters for the sports meeting held in Jingdezhen, the capital of porcelain. Therefore, the poster design combines ceramic culture with sports elements.
In the poster, ceramics are used to replace the original sports items, which makes the poster design have a good visual mood.
Dimensions & Packaging: 700 mm x 1000 mm
Tags: Poster, Ceramic, Jingdezhen
Production Technology: Using photography and Photoshop software, ceramic and sports materials are spliced and combined.
Design Challenge: The biggest difficulty is to find appropriate ceramic materials to show the artistic conception of the movement.
Research: This series of posters adopts the modern design method, redesigns the traditional Chinese ceramic culture, combines the sports elements, embodies the sports posters with cultural heritage, and can play a role in promoting the urban culture.
Inspiration: As a designer, Jiangxi sports meet has a strong interest in modern design and expression of Chinese traditional culture.

Living in Jingdezhen for many years, we have a deep understanding and feelings for ceramic culture, so we put forward to combine ceramic culture with sports to design posters for the games.

The core of this design is to study the integration of ceramic culture and sports elements to achieve a series of sports theme posters.
Project Duration: The project started in April 2018 in Jingdezhen and finished in May 2018 in Jingdezhen
Operation Flow: These posters are used for outdoor advertisements.
Team Members: Designer: Qin He
Designer: Chao Yang
Illustration: Zhonghao Wu
Illustration: Luxiang Li
Illustration: Xinqing Li
Image Credits: Image #01 : Designer / Qin He, Chao Yang, Zhonghao Wu, Luxiang Li, 2018, Xinqing Li, 2018.
Image #02 : Designer / Qin He, Chao Yang, Zhonghao Wu, Luxiang Li, 2018, Xinqing Li, 2018.
Image #03 : Designer / Qin He, Chao Yang, Zhonghao Wu, Luxiang Li, 2018, Xinqing Li, 2018.
Image #04 : Designer / Qin He, Chao Yang, Zhonghao Wu, Luxiang Li, 2018, Xinqing Li, 2018.
Image #05 : Designer / Qin He, Chao Yang, Zhonghao Wu, Luxiang Li, 2018, Xinqing Li, 2018.