Oltin Reklama · 2025
Pepsi Smart Can Interaktiv ichimlik bankasi
by PepsiCo Design and Innovation
- A' Design Award Oltin Mukofoti 2025 in Reklama
- Estimated Number of Design Views: 48,952
- Verification code FBC1D78C6E · Verify this award
Colors
About Pepsi Smart Can Interaktiv ichimlik bankasi
Pepsi Smart Can — bu ayni paytda raqamli platforma sifatida ham ishlaydigan interaktiv ichimlik bankasidir. Banka odamlarni raqamli portal orqali kontent bilan bog‘lab, qisqa muddatli aksiya o‘rniga doimiy faol tajribani taqdim etadi. Pepsi Smart Can Pepsi brendining global qayta dizayni taqdimoti munosabati bilan yaratilgan. Platforma musiqa, sport, oziq-ovqat va moda kabi shaxsiy qiziqishlarga asoslangan kontentni ulashadi. Mahalliy ijodkorlar o‘z jamoalari uchun Pepsi bilan bog‘liq kontentni shakllantirishga yordam berishlari mumkin. Maqsad — bitta kampaniyadan uzoqroq davom etadigan interaktiv hikoya qilishni qo‘llab-quvvatlashdir.
About the A' Design Award Oltin Mukofoti
Pepsi Smart Can Interaktiv ichimlik bankasi A' Design Award Oltin Mukofotining g‘olibi bo‘lib, bu birinchi darajali, ajoyib va ajralib turuvchi dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Oltin g‘oliblari o‘z dizaynerlarining daholigi, donoligi va mahoratini aks ettiruvchi benihoya innovatsion, uzoqni ko‘ra oladigan va ko‘zni qamashtiruvchi ijodlardir. Pepsi Smart Can Interaktiv ichimlik bankasi misli ko‘rilmagan qiymat keltiruvchi, juda maqtalgan, yo‘nalish belgilovchi va yodgorlik darajasidagi ixtiro bo‘lishi kutiladi. A' Design Award Oltin Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini katta foyda bilan kengaytiruvchi ko‘zni qamashtiruvchi, e’zozlangan loyihadir. Pepsi Smart Can Interaktiv ichimlik bankasi kuchli istak tuyg‘ularini yaratadi, ishtiyoqni uyg‘otadi, ijodkorlikni rag‘batlantiradi va bizni maftun etadi.
Press Kit
- Unique Properties
- In a world where digital noise can be overwhelming, the Pepsi Smart Can emerges as a refreshing innovation. As the first of its kind, the Pepsi Smart Can invites a new generation—those thirsty for more—to explore unique experiences. Initially conceived to celebrate the launch of the global Pepsi redesign, our Global Beverage team developed a unique, always-on platform that sets the stage for the future of interactive storytelling.
- Inspiration
- We saw a common issue: promotional items often shine brightly but can quickly fade after their moment in the spotlight. With the Pepsi Smart Can, we wanted to create a digital portal that embodies our brand’s dynamism. We set out to build a unique way to share content tailored to people’s passions, like music, sports, food, and fashion. Local creators will have the opportunity to collaboratively shape Pepsi-related content that speaks to their communities.
