Ying Song Brand Design Shenzhen Co, Ltd tomonidan yaratilgan Moutai Shengyue Flying Fairy Alkogolli ichimlik qadoqlash dizayni — Qadoqlash Dizayni tanlov toifasida nufuzli 2025 A' Design Award Oltin Mukofoti mukofotining yuqori baholangan g'olibidir.

OltinQadoqlash· 2025

Moutai Shengyue Flying Fairy Alkogolli ichimlik qadoqlash dizayni

muallif: Ying Song Brand Design Shenzhen Co, Ltd

Mijoz: Kweichow Moutai Co.,Ltd.

Qadoqlash toifasida A' Design Award Oltin Mukofoti g'olibi

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A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Moutai Shengyue Flying Fairy Alkogolli ichimlik qadoqlash dizayni haqida

Moutai Shengyue Flying Fairy — bu xitoy baytszyu ichimligi uchun yaratilgan qadoqlash dizaynidir. Dizayn Dunxuan devoriy suratlarida tasvirlangan Uchayotgan Pari obrazlaridan, xususan, Mogao g'orlaridagi 401-g'orda nafis holatda sheng cholg'u asbobini ushlab turgan musiqa ma'budi tasviridan ilhomlangan. Asosiy rang — an'anaviy xitoy rangi bo'lgan qirmizi ipak rangi bo'lib, metall shisha qopqog'idagi naqsh an'anaviy emal texnikasi yordamida ishlangan. Quti o'ng tomondan ochiladi va ichida ikki qatlamli bulut naqshli tuzilmani o'z ichiga oladi. To'plamning o'lchamlari 140 x 105 x 280 millimetr bo'lib, unda qog'oz, keramika va metall materiallar ishlatilgan.

Tan olinish

A' Design Award Oltin Mukofoti haqida

Moutai Shengyue Flying Fairy Alkogolli ichimlik qadoqlash dizayni A' Design Award Oltin Mukofotining g‘olibi bo‘lib, bu birinchi darajali, ajoyib va ajralib turuvchi dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Oltin g‘oliblari o‘z dizaynerlarining daholigi, donoligi va mahoratini aks ettiruvchi benihoya innovatsion, uzoqni ko‘ra oladigan va ko‘zni qamashtiruvchi ijodlardir. Moutai Shengyue Flying Fairy Alkogolli ichimlik qadoqlash dizayni misli ko‘rilmagan qiymat keltiruvchi, juda maqtalgan, yo‘nalish belgilovchi va yodgorlik darajasidagi ixtiro bo‘lishi kutiladi. A' Design Award Oltin Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini katta foyda bilan kengaytiruvchi ko‘zni qamashtiruvchi, e’zozlangan loyihadir. Moutai Shengyue Flying Fairy Alkogolli ichimlik qadoqlash dizayni kuchli istak tuyg‘ularini yaratadi, ishtiyoqni uyg‘otadi, ijodkorlikni rag‘batlantiradi va bizni maftun etadi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: The brand logo is from Flying Fairy pattern in the Dunhuang murals, and the design also adopts the image of music god in Cave 401 of Dunhuang Mogao Grottoes. This Flying Fairy holds the sheng with hands, with a graceful posture and a sense of agility. The bottle cap pattern also comes from the same cave, use traditional enamel technique. The main color Crimson yarn, is also a traditional Chinese color. The design depicts the elegant, luxurious and ethereal posture of the Sui Dynasty.
O'lchamlar va qadoqlash: A box and a bottle / 140 mm*105 mm*280 mm / Paper, ceramics, metals/
Teglar: Chinese Baijiu packaging, packaging design, Flying Fairy, Dunhuang frescoes, Enamel
Ishlab chiqarish texnologiyasi: We have referred to a large number of Dunhuang murals as the basis for design elements, striving to perfectly showcase the beauty of the Flying Fairy in Dunhuang murals in packaging design. We have done a lot of verification in terms of shape, color, and element details. Finally, we have presented the beauty of Dunhuang murals in this product packaging.
Dizayn muammosi: How to perfectly present the Flying Fairy element in Dunhuang murals on packaging, and how to visually present the Flying Fairy flying out of Dunhuang murals. It is the hardest to express.
Tadqiqot: Type of Research: Baijiu packaging, Research Objectives : promote project sales, Methodology: design a new project, data collection: start from customers' purchase preferences, Tools Used: design software, effect: the project is successfully launched, and sales are very good.
Ilhom: The idea from the Flying Fairy image in Dunhuang murals. There is a music god in Cave 401 of Mogao Grottoes, with a beautiful posture and flowing ribbons, perfectly matching the brand image. The pattern on the bottle cap also comes from the same cave. And we also adopted the traditional mural style hand drawn style in the illustrations of this design.
The 2 layered cloud pattern structure inside the box want to give consumers a visual impact of the Flying Fairy flying out of Dunhuang murals.
Loyiha muddati: The project started in Shenzhen in October 2023, was completed in December 2024, and was launched for sale in China on January 5, 2025.
Ish jarayoni: The box is opened from the right side, and the bottle is opened from the top metal cap
Jamoa a'zolari: Shuo Yu
Yingsong Chen
Wenbing Cheng
longKun Zou
Huandi Li
Rasm mualliflari: Image #1: Creator Yingsong Chen, 2024
Image #2: Creator Yingsong Chen, 2024
Image #3: Creator Yingsong Chen, 2024
Image #4: Creator Yingsong Chen, 2024
Image #5: Creator Yingsong Chen, 2024