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Display Of Guilin Scenery Tish pastasi qadoqlash dizayni by LongSheng Zhong

Display Of Guilin Scenery Tish pastasi qadoqlash dizayni by LongSheng Zhong is a highly esteemed winner of the very prestigious 2021 A' Design Award Temir Mukofoti in Qadoqlash Dizayni Competition Category.


TemirQadoqlash· 2021

Display Of Guilin Scenery Tish pastasi qadoqlash dizayni

by LongSheng Zhong

Client: Guilin Sanjin Group Co., Ltd.

A' Design Award Temir Mukofoti Winner in Qadoqlash Category

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Verified Award Winner

Verify Award Status for #110995

Colors

The Design

About Display Of Guilin Scenery Tish pastasi qadoqlash dizayni

Guilin manzaralari namoyishi — Xitoyning Guilin shahridagi brend uchun yaratilgan tish pastasi qadog'i. Ikkita mahalliy landshaft — Li daryosi va Longsheng terrasali dalalari — mahsulotning kelib chiqishi va tabiiy xususiyatini ko'rsatish uchun an'anaviy xitoy rasm chizish uslubida tasvirlangan. Tashqi quti matt laminatsiya va shaffof ultrabinafsha qoplama bilan qoplangan 350 grammli oq kartondan tayyorlangan. Naycha plastik va alyuminiy qatlamlarini birlashtiradi. Dizayn faqat funksionallikka urg'u berish o'rniga, ko'plab iste'molchilarga tanish bo'lgan manzara bilan tanish vizual bog'liqlik yaratadi.

The Recognition

About the A' Design Award Temir Mukofoti

Display Of Guilin Scenery Tish pastasi qadoqlash dizayni A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. Display Of Guilin Scenery Tish pastasi qadoqlash dizayni yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. Display Of Guilin Scenery Tish pastasi qadoqlash dizayni puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
In order to reflect the uniqueness of the product, two unique landscapes of the birthplace of the brand are used, and the birthplace is described with traditional Chinese painting style, which shows the origin of the product and the pure nature of the product.
Dimensions & Packaging
Outer box,45mm*35mm*190mm
tube,94mm*146mm
Tags
Emotional resonance, uniqueness, product origin, Guilin scenery
Production Technology
Outer box,350g white cardboard paper,matt lamination, transparent UV coating.
Tube,PEX,AL,PEX
Design Challenge
Toothpaste is a necessity in the market and is used almost every day. There are many toothpaste brands on the market. It is difficult for our products to reflect uniqueness. This requires us to discover the various attributes of the product, such as efficacy, appearance, origin, and Packaging materials and craftsmanship.
Research
Customers’ current product packaging is basically a traditional packaging form, which is no different from the packaging on the market. They emphasize efficacy and function.There is a series of products with two varieties, namely whitening and anti-inflammatory. My inspiration came from two famous local landscapes in Guilin, the Li River and the terraces. They are a good representative of Guilin in Guangxi, China. You can think of the scenery of Guilin when you see the packaging, and you can also think of Guilin, a famous enterprise Sanjin.
Inspiration
The creative inspiration comes from the landscape of Guilin and the terraced fields of Longsheng, showing the landscape of Guilin, Guangxi
Beautiful natural scenery.
Project Duration
April 22, 2020 to May 12, 2020.
Operation Flow
Currently, toothpastes on the market provide consumers with effective publicity, such as whitening and anti-inflammatory. We hope that there are other ways to provide consumers with choices. Emotional marketing is a good choice. China’s 20 yuan coin is familiar to everyone. On the back is the scenery of Guangxi and Guilin. Our customers and products are all Guangxi. In Guilin, we hope that the products can be connected with the scenery on the money, and give consumers familiarity and trust.

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