Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Sake Shishasi Uchun Qadoq by Laurent Hainaut

Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Sake Shishasi Uchun Qadoq by Laurent Hainaut is a highly esteemed winner of the very prestigious 2021 A' Design Award Kumush Mukofoti in Qadoqlash Dizayni Competition Category.

KumushQadoqlash· 2021

Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Sake Shishasi Uchun Qadoq

by Laurent Hainaut

Client: Tanaka 1789 X Chartier

A' Design Award Kumush Mukofoti Winner in Qadoqlash Category

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Colors

The Design

About Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Sake Shishasi Uchun Qadoq

Tanaka 1789 X Chartier Sake Blend 001 — bu sake aralashmalari seriyasi uchun qadoqdir. Yorliqda Edo davriga oid Kura me'morchiligining namunasi bo'lgan Tanaka pivozavodi devorlaridan ilhomlangan qora ustiga qora panjara naqshi tasvirlangan. Panjara shisha atrofida lak sifatida chop etilgan va aromatik fanning ramzi bo'lgan oltiburchaklar qatoriga joylashtirilgan. Qora va oq ranglar tanlangan, chunki ikkala brend ham ushbu ranglarni o'zida mujassam etgan, qora shishalar esa premium sake uchun ajratilgan. Ikki nom umumiy A harfi orqali xoch shaklida birlashtirilgan.

The Recognition

About the A' Design Award Kumush Mukofoti

Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Sake Shishasi Uchun Qadoq A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Sake Shishasi Uchun Qadoq ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Sake Shishasi Uchun Qadoq ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: forceMAJEURE worked closely with Chartier to craft a unique design for this innovative series of blends. Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science. From the tile grid pattern and hexagon, we saw that both Tanaka 1789 and Chartier featured black and white prominently in their own branding. The minimalism, elegance and luxury of black and white match the quality of the product: in traditional sake packaging, black bottles are reserved for the most premium Sakes. To illustrate the “best of” in the brand’s identity, we combined Tanaka and Chartier together in a cross pattern to create a strong logo lockup—using a common A to bring the two words together.
Production Technology: forceMAJEURE knew from the brief that the design needed to be modern, simple and sophisticated. The detail needed to be expressed to show two rich cultures merging into one. The designers were all inspired by the pattern of the traditional brewery’s wall, and the hexagon that is a part of Francois Chartier’s brand. The design selected for the label was a beautiful blending of the two, and we extensively researched the paper stock to use for the label that would be the perfect grain and texture to seamlessly match the color and texture of the bottle. In order to work with a more limited production run, we needed to find the right suppliers to coordinate with the bottlers and other suppliers to bring all of the elements needed for the production together on time.
Inspiration: Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science and expertise.
Team Members: Michelle Mak, Creative Director
Kei Hayashi, Senior Designer
Linda Tseng, Production Director

Read the Press Release