Pierre Delebois tomonidan yaratilgan Dark Horse Wine Primary Function: Vino qadoqlash — Qadoqlash Dizayni tanlov toifasida nufuzli 2021 A' Design Award Kumush Mukofoti mukofotining yuqori baholangan g'olibidir.
KumushQadoqlash· 2021
Dark Horse Wine Primary Function: Vino qadoqlash
muallif: Pierre Delebois
Mijoz: E&J Gallo
Qadoqlash toifasida A' Design Award Kumush Mukofoti g'olibi
Tasdiqlangan mukofot g'olibi
#112024 uchun mukofot holatini tasdiqlashDizayn
Dark Horse Wine Primary Function: Vino qadoqlash haqida
Kaliforniyalik vino brendi uchun yaratilgan Dark Horse — vino qadoqlash va brending dizaynidir. Dizayn butun qadoqlash portfelini qamrab oladigan va kelgusidagi qo'shimchalar imkonini beradigan moslashuvchan tizimga asoslangan. Yorliqlar metallik va mat tuslardagi yuqori sifatli qog'ozga bosilgan bo'lib, bu rang va ta'm ishoralarini kuchaytiradi. Brend belgisi har bir yorliqning old markaziga joylashtirilgan. Yorliq tuzilishi sodda bo'lib, shisha tarkibini bir qarashda tushunish mumkin. Maqsad — javonda sifat va ta'mni aniq ifodalashdir.
Tan olinish
A' Design Award Kumush Mukofoti haqida
Dark Horse Wine Primary Function: Vino qadoqlash A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Dark Horse Wine Primary Function: Vino qadoqlash ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Dark Horse Wine Primary Function: Vino qadoqlash ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.
Dizayn ortida
Press-kit
Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.
- Noyob xususiyatlar
- forceMAJEURE's approach was to elevate the brand’s quality & premium perception and consider the entire packaging portfolio, developing a flexible design system that allows for future innovation to guide and inspire the entire brand look and feel, including the touch points of portfolio strategy, POS and collateral materials, retail inspiration, and brand content. FM also wanted to help increase competitiveness on shelf among the varietal set through an uplifting new branding and packaging. The key challenge as a design agency was to amplify the desire for the brand through a bolder look and feel.
- Ishlab chiqarish texnologiyasi
- forceMAJEURE set out to redefine what is possible for the brand, starting with a new look and feel through the label design, elevating and refreshing the packaging to match the quality and taste that the brand is known for by its loyal consumers. The labels are printed on elegant, premium paper stock in both metallic and matte finish, amplifying color, flavors, taste, the icon, and the savoir-faire that Dark Horse is celebrated for. The Dark Horse icon has a front and center placement on the label, and the navigation system of the label is simple, allowing the consumer to see in a glance what waits inside the bottle.
- Ilhom
- forceMAJEURE was asked by E&J Gallo Winery to rebrand one of the growing brands of wine in their portfolio, Dark Horse, a modern expression of wine from California. Dark Horse is a brand known for delivering surprisingly exceptional wine at an affordable price. By focusing on perceptions of quality and taste, along with a bolder, more uplifting brand story in both packaging and communications, FM set out to create a visual world and a 360 branding portfolio for Dark Horse as it boldly moves forward to reach new consumers.
- Jamoa a'zolari
- Pierre Delebois, Executive Creative Director
Melanie Brown, Senior Designer
Steve Assandri, Production Manager.
Homiylik
Designers.org dan tashqarini kashf eting
Reklama hamkorlarimizdan mahsulotlar, xizmatlar va imkoniyatlarni kashf eting.
Ko'proq kashf eting
Tegishli dizaynlar
Xuddi shu toifadan mukofotga sazovor bo'lgan boshqa dizaynlarni ko'ring, sifat bo'yicha tanlangan.
