S6 Foundry Brend Tizimi Va Kampaniyasi by Paul Robb and Moira Bartoloni

S6 Foundry Brend Tizimi Va Kampaniyasi by Paul Robb and Moira Bartoloni is a highly esteemed winner of the very prestigious 2021 A' Design Award Kumush Mukofoti in Bosma va Nashr Etilgan Media Dizayni Competition Category.

KumushBosma· 2021

S6 Foundry Brend Tizimi Va Kampaniyasi

by Paul Robb and Moira Bartoloni

Client: S6 Foundry

A' Design Award Kumush Mukofoti Winner in Bosma Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About S6 Foundry Brend Tizimi Va Kampaniyasi

S6 Foundry brendi va uning keyingi turdagi namunaviy kitobi brendning vizual tilini joylashtirgan holda yangi tipografiya quvonchini yaratish uchun yaratilgan. Issiq rangning yorqin va quvnoq palitrasi va o'ziga xos va hayratlanarli shakl tili 1900-asrdagi ko'ngilochar yarmarkaning an'anaviy imzo yozuviga mos keladigan ruhni o'ziga tortadi. Dizaynlar shakllar va elementlarning kaleydoskopi sifatida brendlar axloqining to'g'ri vizual uyg'unligini va tijorat buyurtmasi shriftlarining yangi yo'nalishini yaratish uchun ishlab chiqilgan.

The Recognition

About the A' Design Award Kumush Mukofoti

S6 Foundry Brend Tizimi Va Kampaniyasi A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. S6 Foundry Brend Tizimi Va Kampaniyasi ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. S6 Foundry Brend Tizimi Va Kampaniyasi ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Based in Italy S6 Foundry develops commercial creative retail typefaces for use in digital and branding applications. The newly created brand required an identity that symbolized a new beginning. We developed a visual language to position the brand targeting international designers and communication buyers. The idea of joy and wonder with the eclectic nature of typeface design was at the heart of the branding process.
Dimensions & Packaging: Hard-Back Book: 128 pages
Internal: CMYK on splendorgel FSC 160gsm
Tags: Font design, Branding, Identity, Type design
Production Technology: Printed Lithographic CMYK using FSC papers.
Design Challenge: The main creative challenge was to express the dynamic attitude of the digital Foundry and to express their vision of offering something new to the market without the traditional stereotyping of a font foundry.
Research: We researched a blend of optical art systems and signwriting technics fusing them into a design system with a modern twist, designing a fresh distinctive feel to the identity and branding systems.
Inspiration: The branding system was inspired by the works of Clichés Schwitter, Gunnar Lilleng, and Max Bill, also the optical artists Bridget Riley and Franco Grignani. Inspired by traditional funfair signwriting and the vividness of colors used in the communication on their various sidings.
Project Duration: The project started in April 2020 and is an ongoing project.
Operation Flow: The Interaction with the campaign was across both traditional outdoor and online social campaigns.
Team Members: Paul Robb
Moira Bartoloni
Federica Simone
Image Credits: Paul Robb