Better than Perfect Jurnal by Gerhard Kirchschlaeger

Better than Perfect Jurnal by Gerhard Kirchschlaeger is a highly esteemed winner of the very prestigious 2021 A' Design Award Bronza Mukofoti in Bosma va Nashr Etilgan Media Dizayni Competition Category.

BronzaBosma· 2021

Better than Perfect Jurnal

by Gerhard Kirchschlaeger

Client: Gerhard Kirchschlaeger

A' Design Award Bronza Mukofoti Winner in Bosma Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Better than Perfect Jurnal

Better than Perfect — bu internetdagi oziq-ovqat blogini bosma shaklga aylantirgan oshxona jurnalidir. Retseptlar ijodiy, ammo sodda bo'lib, har bir retsept katta fotosuratlar va jonli tipografiya bilan ikki sahifali yoyilmada taqdim etilgan. Maket keng bo'sh joylardan foydalanadi va vizual keskinlik yaratish uchun odatiy ko'rish odatlarini buzadi. Jurnalning o'lchami 22x31 santimetr bo'lib, 32 sahifadan iborat. Qayta ishlangan qayin qog'ozi, raqamli bosma va ip bilan tikish usullaridan foydalanilgan. Jurnalni ingredientlar ko'rsatkichi yakunlaydi, u xarid ro'yxati sifatida ham xizmat qilishi mumkin.

The Recognition

About the A' Design Award Bronza Mukofoti

Better than Perfect Jurnal A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Better than Perfect Jurnal yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Better than Perfect Jurnal ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main idea: to put an internet food blog on paper.
The recipes are creative yet simple, presented by means of impressive photos and lively typography. The advantages of print over the web are played out haptically and conceptually. The layout plays with and breaks viewing habits, visual tension and surprise accompany the reader through the magazine.
Dimensions & Packaging: 22x31 cm, 32 pages, paper cover 300 g/m, paper core 120 g/m, thread stitching
Tags: Magazine, Photography, Typography
Production Technology: recycled paper made of birch, hp indigo digital printing
Design Challenge: A visually influenced magazine that does not get lost in the flood of many cooking magazines. A unique selling point was found through the design and photography.
Research: Many of us have more time for ourselves at home this year. Your own kitchen will once again become a playground for creativity. The magazine should be a source of inspiration and motivation for more activity at home. Some recipes are very simple and thus have a low entry barrier even for beginners. The original context of a cooking magazine, following a recipe, is being questioned. The aesthetics of the ingredients and the arrangement on the plate are paramount.
Inspiration: Everything we do or don't do - good and bad taste is always present. One of Austria's most successful food blogs focuses on good taste. And this is what her 5th magazine "better than perfect" is all about.
Project Duration: The project started in july 2020 and finished in december 2020.
Operation Flow: The magazine is intended to inspire and encourage you to cook yourself. The range extends from very simple to more demanding recipes - so there is something for everyone. An ingredients index closes the magazine and also serves as a decision-making aid when selecting recipes or as a shopping list.
Patents: no IP / PATENTS / COPYRIGHTS
Team Members: Gerhard Kirchschläger, Karin Stöttinger, Julia Kirchschläger
Image Credits: Photographer Karin Stöttinger