Yingbo Qiao tomonidan Don't Lose Your Biculutural Integratsiyalashgan reklama kampaniyasi

Yingbo Qiao tomonidan yaratilgan Don't Lose Your Biculutural Integratsiyalashgan reklama kampaniyasi — Reklama, Marketing va Kommunikatsiya Dizayni tanlov toifasida nufuzli 2021 A' Design Award Kumush Mukofoti mukofotining yuqori baholangan g'olibidir.

KumushReklama· 2021

Don't Lose Your Biculutural Integratsiyalashgan reklama kampaniyasi

muallif: Yingbo Qiao

Mijoz: Sparrow Creative Lab

Reklama toifasida A' Design Award Kumush Mukofoti g'olibi

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A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

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Dizayn

Don't Lose Your Biculutural Integratsiyalashgan reklama kampaniyasi haqida

"Don't Lose Your Bicultural" — etnik telekanal xizmati uchun yaratilgan integratsiyalashgan reklama kampaniyasidir. Kampaniya sakkizta plakatdan iborat bo'lib, har bir sarlavha turli tilda yozilgan: portugal, xitoy, arab, rus, yapon, fransuz, italyan va hind. Vizuallar piksel-artdan foydalanadi va yo'qotish lahzasiga ishora qiluvchi televizion sinov shakli atrofida qurilgan. Ishtirok etayotgan davlatlarning ramzlari yagona va rang-barang tasvirni yaratish uchun birlashtirilgan. Maqsad — muhojir jamoalarni o'z tillari va merosini saqlab qolishga undashdir.

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A' Design Award Kumush Mukofoti haqida

Don't Lose Your Biculutural Integratsiyalashgan reklama kampaniyasi A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Don't Lose Your Biculutural Integratsiyalashgan reklama kampaniyasi ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Don't Lose Your Biculutural Integratsiyalashgan reklama kampaniyasi ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: To leverage Xfinity Ethnic Channel’s patented brand promise of multicultural provider by showing it in dramatic fashion, rather than just saying it in a straightforward way. To further reinforce the theme the solution was built around fully embracing the TV test pattern which alludes to the moment of “loss”. Its ties Ethnic channels including Brazil, China, France, Italy, Japan, India, Russia, middle east by connecting the symbols of the participating countries to create a diverse feeling.
O'lchamlar va qadoqlash: The eight posters contain eight different languages in title to interpret the main idea -Don’t lose your bicultural.
Teglar: Culture diversity, Ethnic Channel, Culture integration,
Ishlab chiqarish texnologiyasi: Pixel art in using at the design. Pixel art is a type of digital art that harks back to the early days of computer graphics, where there were only a limited number of pixels on screen, and so any visuals you created looked quite crude and blocky.
Dizayn muammosi: The loss of language undermines a people's sense of identity and belonging, which uproots the entire community in the end. They may become incorporated into the dominant language and culture that has subsumed them, but they have lost their heritage along the way. Xfinity Ethnic Channel knows how important your languages are.
Tadqiqot: Cultural loss usually occurs when a smaller group encounters or becomes wrapped up in a larger, more dominant culture.immigrants just learning to speak English, which is what most Americans focus on.One reason for Xfinity Ethnic Channel can save your roots is that English typically replaces the language of one’s immigrant parents and grandparents. As a result, linguistic assimilation sometimes fuels efforts to regain the language and heritage that has been lost.
Ilhom: As a pioneer spot, the Bay Area has long been a destination for immigrants from within the United States and abroad, and boasts one of the most diverse populations in the country; Therefore, people who live here all have most commonly understood form of assimilation is that of cultural assimilation. Especially for minorities. they are eager to find a way to maintain their own culture, and need a TV platform like Xfinity Ethnic Channel to help them to achieve their goal of cultural integration.
Loyiha muddati: The project started in November 2020 in San Francisco and finished in January 202.
Ish jarayoni: Compared with the same period last year, one month after the advertising campaign was launched, channel subscriptions have increased by 25%。
Jamoa a'zolari: Yingbo Qiao
Rasm mualliflari: Illustration/Creative Director: Yingbo Qiao