Adrenaline Space Primary Function: Energetik ichimlik qadoqlamasi by PepsiCo Design and Innovation

Adrenaline Space Primary Function: Energetik ichimlik qadoqlamasi by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award Kumush Mukofoti in Qadoqlash Dizayni Competition Category.

KumushQadoqlash· 2021

Adrenaline Space Primary Function: Energetik ichimlik qadoqlamasi

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

A' Design Award Kumush Mukofoti Winner in Qadoqlash Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Adrenaline Space Primary Function: Energetik ichimlik qadoqlamasi

Adrenaline Space — Rossiyada sotiladigan energetik ichimlik uchun cheklangan nashrdagi qadoqlama dizaynidir. Dizayn kosmosni o'rganishni ulug'laydi va iste'molchilarni shaxsiy chegaralardan tashqariga chiqishga undovchi brend maqomini qo'llab-quvvatlaydi. Chuqur ko'k fon ustida yaltiroq oltin yulduzlar galaktikasi joylashtirilgan bo'lib, yangi cho'qqilarga erishishga vizual taklif yaratadi. Qadoqlama shuningdek sharbat qo'shilganini bildiradi hamda kofein, vitaminlar va taurin tarkibiy qismlari va foydalarini ta'kidlaydi. Konsepsiya chakana savdo mijozining so'roviga javoban ishlab chiqildi.

The Recognition

About the A' Design Award Kumush Mukofoti

Adrenaline Space Primary Function: Energetik ichimlik qadoqlamasi A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Adrenaline Space Primary Function: Energetik ichimlik qadoqlamasi ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Adrenaline Space Primary Function: Energetik ichimlik qadoqlamasi ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Adrenaline Rush, an established powerful and bold energy drink brand available in Russia, created Adrenaline Space as limited edition offer and celebration of space exploration. In response to a retail client inquiry, Adrenaline Rush investigated the brand positioning of, Yes you can, in relation to the concept of space and exploring new galaxies, as well as challenging consumers to expand beyond their personal limits.
Tags: Packaging, Beverage
Inspiration: The Adrenaline Space packaging features a visually striking galaxy of gleaming gold stars set against a deep blue background, meant to remind and motivate the consumer to go beyond their comfort zone and reach new heights with their goals. The packaging also highlights the addition of juice as well as product ingredients and benefits of caffeine, vitamins, and taurine.
Team Members: PepsiCo Design & Innovation

Read the Press Release