PepsiCo Design and Innovation tomonidan Lays Heartwork Reklama kampaniyasi

PepsiCo Design and Innovation tomonidan yaratilgan Lays Heartwork Reklama kampaniyasi — Reklama, Marketing va Kommunikatsiya Dizayni tanlov toifasida nufuzli 2021 A' Design Award Kumush Mukofoti mukofotining yuqori baholangan g'olibidir.

KumushReklama· 2021

Lays Heartwork Reklama kampaniyasi

muallif: PepsiCo Design and Innovation

Mijoz: PepsiCo Design & Innovation

Reklama toifasida A' Design Award Kumush Mukofoti g'olibi

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Dizayn

Lays Heartwork Reklama kampaniyasi haqida

Lays Heartwork — Covid-19 pandemiyasi davomida Lays brendi uchun yaratilgan reklama kampaniyasi. Kampaniya Lays qiymat zanjirida sahna ortida mehnat qiladigan odamlarga, jumladan dehqonlar, zavod ishchilari, yuk mashinasi haydovchilari, chakana savdogarlar va yetkazib beruvchi xodimlarga minnatdorchilik bildiradi. Yorqin va optimistik ranglar qadoq dizayni bo'ylab bevosita minnatdorchilik xabarlari bilan uyg'unlashtirilgan. Har bir qadoq shaxsan kamdan-kam hollarda minnatdorchilik eshitadigan jamiyat ishchilariga hurmat ramziga aylanadi. Maqsad shuni ko'rsatishki, bunday kundalik mehnat nafaqat og'ir mehnat (hard work), balki qalb mehnati (heartwork) hamdir.

Tan olinish

A' Design Award Kumush Mukofoti haqida

Lays Heartwork Reklama kampaniyasi A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Lays Heartwork Reklama kampaniyasi ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Lays Heartwork Reklama kampaniyasi ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: In extraordinary and challenging times, going about ones daily job can be an incredible act of courage. This reality and the Covid-19 pandemic were the impetus for Lays Heartwork campaign. Our team wanted to thank all the men and women who are working tirelessly behind the scenes as part of the Lays value chain. In our eyes, their work is not just hard, it is Heartwork.
Ilhom: To express our gratitude for all the unsung and unseen heroes fighting the Covid-19 pandemic, Lays created the Heartwork campaign. Employing bright, optimistic colors and heartfelt messaging, the design for this series featured the community heroes whom we rarely get to thank in person, from farmers and factory workers to truck drivers, retailers, and deliverymen. Every pack of Lays became a celebration of their #HEARTWORK.
Jamoa a'zolari: PepsiCo Design & Innovation

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