Pepsi X SHFW Ichimlik bankasi by PepsiCo Design and Innovation

Pepsi X SHFW Ichimlik bankasi by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award Kumush Mukofoti in Qadoqlash Dizayni Competition Category.

KumushQadoqlash· 2021

Pepsi X SHFW Ichimlik bankasi

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

A' Design Award Kumush Mukofoti Winner in Qadoqlash Category

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Verified Award Winner

Verify Award Status for #118931

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pepsi X SHFW Ichimlik bankasi

Pepsi X SHFW — 2020-yilgi Shanxay Moda Haftaligi Bahor/Yoz mavsumi uchun yaratilgan va Xitoyda chiqarilgan cheklangan nashrdagi ichimlik bankasi. Banka aynan shu tadbir uchun ishlab chiqilgan kengroq vizual identifikatsiya tizimining bir qismidir. Mavsumning "Sezgi va Manba" mavzusi dizaynga yo'nalish beradi va turli nuqtai nazarlarni o'rganishni aks ettiradi. Organik va shisha elementlaridan ilhomlangan shakllar hajmli fazoda birlashtirilgan. Natija Pepsi Black brendi ruhini tadbirda taqdim etilgan moda dizaynerlarining rang-barang ijodi bilan bog'laydi.

The Recognition

About the A' Design Award Kumush Mukofoti

Pepsi X SHFW Ichimlik bankasi A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Pepsi X SHFW Ichimlik bankasi ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Pepsi X SHFW Ichimlik bankasi ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For more than five years, PepsiCo Design and Innovation has been a key partner at Shanghai Fashion Week. To celebrate the latest designers creations for Spring/Summer 2020, the design team created this years SHFW VIS as well as a limited edition can, available in China, that embodies the seasons key theme of Sensation and Source.
Tags: Packaging, Beverage
Inspiration: The inspirational mantra for the Spring/Summer 2020 Shanghai Fashion Week is Exploration of infinite possibilities through different perspectives. Pepsi Blacks brand spirit of Dare to Black embodies a brand spirit that reflects this theme, encouraging consumers to release their inner passions and create their own multi-dimensional interpretations of fashion. For the Spring/Summer 2020 Shanghai Fashion Week visual identity, the design team created a system that celebrates the power of diversity, drawing from multiple sources and sensations as a means of self-expression and creation. By combining unique shapes inspired by organic and glass elements in a dimensional space, the designs become a metaphor for the daring visions of todays fashion designers.
Team Members: PepsiCo Design & Innovation

Read the Press Release