Tazo Refresh Ichimlik qadoqlamasi by PepsiCo Design and Innovation

Tazo Refresh Ichimlik qadoqlamasi by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award Kumush Mukofoti in Qadoqlash Dizayni Competition Category.

KumushQadoqlash· 2021

Tazo Refresh Ichimlik qadoqlamasi

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

A' Design Award Kumush Mukofoti Winner in Qadoqlash Category

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Verified Award Winner

Verify Award Status for #118943

View at A' Design Award Press Release Award Badge

Colors

The Design

About Tazo Refresh Ichimlik qadoqlamasi

Tazo Refresh premium klassidagi ichishga tayyor muzli choylar liniyasi uchun qadoqlama dizaynidir. Ushbu liniya Zen, Awake va Passion deb nomlangan uchta mashhur brend ta'miga asoslangan. Choylar organik mahsulot sifatida sertifikatlangan bo'lib, sun'iy bo'yoqlar yoki shirinlashtiruvchilar mavjud emas. Qadoqlama 100 foiz ikkilamchi ishlatilgan plastikdan tayyorlangan 12 unsiyalik bir kishilik va 42 unsiyalik ko'p kishilik idishlarda taqdim etiladi. Jonli ingredient ranglari oq rang bilan uyg'unlashtirilib, javondagi har bir yangi ta'mni aniq ifodalaydi. Dizayn hozirgi xaridorlarni saqlab qolish va yanada tavakkalchi auditoriyani jalb qilishga qaratilgan.

The Recognition

About the A' Design Award Kumush Mukofoti

Tazo Refresh Ichimlik qadoqlamasi A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Tazo Refresh Ichimlik qadoqlamasi ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Tazo Refresh Ichimlik qadoqlamasi ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Each of TAZOs blends are unique,refreshing, and artful, so the design team wanted to visually articulatethefresh flavor expressionon shelf. Keeping in mind TAZOs existing consumer, the new VIS strengthens the brands currentfanbasewhile attracting a new, more adventurousaudience. Moving from the former TAZO equity that leaned closer toa refined and sophisticated visual expression, now the juxtaposition offresh,boldingredientcolorsalongsideequitywhite cuts the noise in the tea category.
Tags: Packaging, Beverage
Inspiration: TAZO launched a new line of ready to drink premium iced teas based on the brands iconic flavors. Zen, Awake and Passion. The line contains no artificial colors or sweeteners and is certified organic. The line is available in 12 oz single serve and 42 oz multi-serve 100% post-consumer plastic bottles. With its dynamic composition, bold colors and editorial attitude, the new TAZO VIS clearly establishes its strong andiconicbrand positioning.
Team Members: PepsiCo Design & Innovation

Read the Press Release