Out Here It's Dew Reklama kampaniyasi by PepsiCo Design and Innovation

Out Here It's Dew Reklama kampaniyasi by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award Bronza Mukofoti in Reklama, Marketing va Kommunikatsiya Dizayni Competition Category.

BronzaReklama· 2021

Out Here It's Dew Reklama kampaniyasi

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

A' Design Award Bronza Mukofoti Winner in Reklama Category

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Verified Award Winner

Verify Award Status for #119164

View at A' Design Award Press Release Award Badge

Colors

The Design

About Out Here It's Dew Reklama kampaniyasi

"Out Here It's Dew" — bu gazlangan alkogolsiz ichimlik brendi uchun yaratilgan va Amerika Qo'shma Shtatlarining O'rta G'arbidagi tabiat sevuvchilarga qaratilgan reklama kampaniyasidir. Kampaniya odamlarni ov qilish, baliq ovlash, qayiqda suzish va sayohat qilish paytida ichimlikdan bahramand bo'lishga undaydi. Kampaniya 2020-yilgi ov va baliq ovlash ruxsatnomalari uchun yigirma dollar qoplaydigan taklif bilan boshlangan. Fotografiya ishlab chiqarish guruhi chakana savdo nuqtalari, ijtimoiy tarmoqlar va tashqi reklama uchun katta rasm kutubxonasini yaratdi. Bahorning boshi, yoz va kuzni bitta joyda, bir xil suratga olish jarayonida aks ettirish uchun yagona joylashuv tanlab olindi.

The Recognition

About the A' Design Award Bronza Mukofoti

Out Here It's Dew Reklama kampaniyasi A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Out Here It's Dew Reklama kampaniyasi yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Out Here It's Dew Reklama kampaniyasi ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In the Summer of 2020, we launched an ambitious 360 degree marketing platform to both celebrate and empower the passions of outdoor enthusiasts across the Midwest; the Heartland of America. MTN DEW targeted outdoor enthusiast consumers, affectionately dubbed Heartland Heroes. During shelter in place orders as a result of COVID-19, experts recommended that people take some time to get into nature.
Inspiration: Our challenge became to change peoples behavior of when and where they Do the Dew. We also wanted to change perceptions along the way. So, whether you are hunting, fishing, boating or hiking and you think about a refreshing carbonated drink, you think MTN DEW. The campaign all kicked off with the MTN DEW Outdoor Stimulus, which reimbursed fans with 20 Dollars towards the Heartlands 2020 hunting and fishing permits.
Team Members: PepsiCo Design & Innovation

Read the Press Release