4Vita Herbs Yalpiz ichimliklar uchun qadoqlash by Maria Stylianaki

4Vita Herbs Yalpiz ichimliklar uchun qadoqlash by Maria Stylianaki is a highly esteemed winner of the very prestigious 2021 A' Design Award Bronza Mukofoti in Qadoqlash Dizayni Competition Category.

BronzaQadoqlash· 2021

4Vita Herbs Yalpiz ichimliklar uchun qadoqlash

by Maria Stylianaki

Client: Deep Blue Design

A' Design Award Bronza Mukofoti Winner in Qadoqlash Category

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Colors

The Design

About 4Vita Herbs Yalpiz ichimliklar uchun qadoqlash

4Vita Herbs — ichimlik tayyorlash uchun ishlatiladigan o'tlar turkumi uchun mo'ljallangan qadoqlash dizaynidir. Har bir qadoqda rasm tasvirlangan bo'lib, uyg'un rang palitrasi rasmlarni birlashtirib, butun turkum uchun yagona vizual identifikatsiya yaratadi. Yorqin ranglar o'tloqlar rangidan ilhomlangan bo'lib, shunga o'xshash mahsulotlarda odatda uchraydigan xira ranglardan farq qiladi. Tavsiflovchi matn qadoqning orqa tomoniga emas, old tomoniga joylashtirilgan, shunda foydalari va asosiy ma'lumotlar tezda o'qib olinadi. Qadoq — birinchi ochilgandan keyin ham o'tlarning yangiligini saqlab turadigan zamokli (zipper) doy-pak turidagi plastik qadoqdir.

The Recognition

About the A' Design Award Bronza Mukofoti

4Vita Herbs Yalpiz ichimliklar uchun qadoqlash A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. 4Vita Herbs Yalpiz ichimliklar uchun qadoqlash yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. 4Vita Herbs Yalpiz ichimliklar uchun qadoqlash ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The drawings on each package through a harmonious color palette define the visual identity of the series. The text on the front of the package is not just information but also gives a communicative character to the product. The visual identity we created is related to well-being, following a way of life with substance and health.
Dimensions & Packaging: The dimension of the packaging is 14x20 mm. It is printed with flexography of 7 colors and also spot lamination.
Tags: 4vitaherbs, packagingdesign, branding, packaging, healthybeverage
Production Technology: This is a doy pack package of plastic material with a zipper helping the consumer to keep herbs fresh after the first opening.
Design Challenge: The most complicated part was to understand the differences and benefits of all herbs.
Research: Research on competitors' similar products made us realize that most of them had a natural, low tone coloring. A product full of life should give a feeling of life.
Inspiration: A visit to the herb crops of our client is enough to lead you to a sea of colors. Colors combine with light, earth, sky and create the most beautiful canvas. The colors of high contrasts and tones that flood you with a happy mood, generously shared by nature, gave us the inspiration for the design of the packaging. This feeling is so strong from the moment you step into the farm that becomes a need to draw and to make it an image of life.
Project Duration: The project started in July of 2020 in Heraklion and finished in December 2020 in Heraklion.
Operation Flow: The visual identity of the packaging through colors is strong enough to attract the consumer at first sight. The text that explains all about the product usually is on the backside, now it is on the front. This emphasizes the benefits of the product and gives the consumer the information needs quickly.
Team Members: Designer: Maria Stylianaki
Photography: Pantelis Mathioudakis
Image Credits: Image #1: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #2: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #3: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #4: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #1: Photographer / Pantelis Matioudakis, Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.