Wa Lana Waqfa Brand Siyosiy Teleko'rsatuv by Rami Yaser Hosni is a highly esteemed winner of the very prestigious 2021 A' Design Award Temir Mukofoti in Reklama, Marketing va Kommunikatsiya Dizayni Competition Category.

TemirReklama· 2021

Wa Lana Waqfa Brand Siyosiy Teleko'rsatuv

by Rami Yaser Hosni

Client: TRT Arabi TV channel

A' Design Award Temir Mukofoti Winner in Reklama Category

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Colors

The Design

About Wa Lana Waqfa Brand Siyosiy Teleko'rsatuv

Wa Lana Waqfa (keling, to'xtab turaylik) - bu dolzarb voqealar yangiliklariga qaratilgan kundalik siyosiy dastur. U yangilik hodisasiga e'tiborni qaratadi va uni chuqur tahlil qiladi. Dizayn jamoasi dastur kontseptsiyasini to'liq aks ettirish uchun to'liq rebrendingni amalga oshirdi (ochilish videosi, studiya, dastur ichidagi grafikalar, promo va hokazo). Kontseptsiya ma'lum bir mavzuni "ta'kidlash" va undan "to'xtalish" atrofida qurilgan. Dastur nomidagi birinchi harf ikkinchi so'zning birinchi harfiga yorug'lik sochadi, bu ta'kidlash va chuqur o'rganish xabarini etkazadi. Ikkinchi so'z oxiridagi cho'zilgan chiziq pauzani (dastur nomini) ifodalaydi.

The Recognition

About the A' Design Award Temir Mukofoti

Wa Lana Waqfa Brand Siyosiy Teleko'rsatuv A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. Wa Lana Waqfa Brand Siyosiy Teleko'rsatuv yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. Wa Lana Waqfa Brand Siyosiy Teleko'rsatuv puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Wa Lana Waqfa (let us pause) is a daily political show that focuses on a current affair topic of the news and expands on it. It shed the light on that event and analyze it in depth. The design team did a full rebrand of the entire show (opener, studio, in-show graphics, promo..)
Tags: broadcast program, political, current affairs, news, arabic, design, brand, opener
Design Challenge: To build a strong brand that can be easily updated on a daily basis (based on the content of today’s episode), we have created a system where the visuals can be updated easily (in 30 minuets), yet maintaining the brand essence.
Inspiration: The concept of the brand revolves around the “highlighting” part, where the first letter shed a light into the first letter of the second word, to convey the message of highlighting and exploring. The extended line at the end of the second word, represents the pause.

The package includes the studio (videowall), full frame designs, sting, wipe, opener, and closer. The opener ends without revealing the name of the show in it, instead the name appears in the wall inside the studio (that makes it continues and part of the show).
Our main shapes are all revolved around the spot light (diagonal shapes).
Project Duration: The project started in December 2020, and was on air January 2021 (in Istanbul, Turkey)
Team Members: Art Director: Rami Yaser Hosni
Designer: Soheib Larabi
Designer: Ali Alabachee
Opener: M. Ali Ozturk