Africolor Festival Festival vizual identifikatsiyasi by Manuela Bonnet

Africolor Festival Festival vizual identifikatsiyasi by Manuela Bonnet is a highly esteemed winner of the very prestigious 2021 A' Design Award Bronza Mukofoti in Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni Competition Category.

BronzaGrafika· 2021

Africolor Festival Festival vizual identifikatsiyasi

by Manuela Bonnet

Client: Africolor

A' Design Award Bronza Mukofoti Winner in Grafika Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Africolor Festival Festival vizual identifikatsiyasi

Africolor Festivali — Parijda o'tkaziladigan musiqa festivalining o'ttizinchi yubileyi uchun yaratilgan vizual identifikatsiyadir. Dizayn rezonans g'oyasiga asoslangan bo'lib, festivalning vaqt va chegaralar osha aks-sado berishda davom etishini anglatadi. Tipografik o'yin sarlavha harflarini kesib va takrorlab, jonli ritm hosil qiladi. Identifikatsiya aniq, to'g'ridan-to'g'ri, rangdor va quvnoqdir. Plakat ikki qarama-qarshi variantda — qizil va yashil rangda ishlab chiqarilgan. Xuddi shu vizual tizim broshyuralar, varaqalar, metro plakatlari, bannerlar, mato sumkalar va ijtimoiy tarmoq nashrlarida ham qo'llanilgan.

The Recognition

About the A' Design Award Bronza Mukofoti

Africolor Festival Festival vizual identifikatsiyasi A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Africolor Festival Festival vizual identifikatsiyasi yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Africolor Festival Festival vizual identifikatsiyasi ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Creation of the festival's visual identity to be deployed on all print and digital supports (posters, brochure, leaflet, flyers, kakemonos, totebags, social publications, digital adds, Cd)
Dimensions & Packaging: Poster 420 x 600 mm
Subway poster 223 x 61,5cm
Flyer (open) 495 x 345 mm
Brochure 148 x 210 mm, 54 pages
kakémonos 80 x 203 cm
Facebook and Instagram profiles and publications
Tags: #musicfestival #africolor #graphicdesign #typography #visualidentity
Production Technology: The first step of research is to make sketches on paper. Once I found the essential idea I continued the creative process on Adobe Illustrator, adapted to test different compositions. I cut the letters and duplicated them to create a vibrant rhythm. The different visuals of communication of the festival with formats as different as a poster, a kakemono or an Instagram publication were made via Illustrator and Indesign for the flyer and the brochure.
Inspiration: Africolor is celebrating its 30th anniversary this edition is therefore the year of reunion with the artists who punctuated the festival but also those of the contemporary Afro-beat electronic scene. The word that inspired this visual creation is "resonate" : the vibration of bodies souls and spirits over time, beyond borders... Africolor never stops echoing! Translated by a typographical game that makes the title vibrate, creates a joyful rhythm and suggests that the right waves are spreading.
Project Duration: The project started in march 2019 for its conception, and finished in october, and it was launched in Paris from november to december 2019, during the festival.
Image Credits: Image #3: Photographer Manuela Bonnet
Image #4: Photographer Manuela Bonnet
Image #5: Photographer Manuela Bonnet