Clarity Korporativ identifikatsiya by Jeffery Fulton

Clarity Korporativ identifikatsiya by Jeffery Fulton is a highly esteemed winner of the very prestigious 2021 A' Design Award Bronza Mukofoti in Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni Competition Category.

BronzaGrafika· 2021

Clarity Korporativ identifikatsiya

by Jeffery Fulton

Client: Clarity Innovations

A' Design Award Bronza Mukofoti Winner in Grafika Category

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Verified Award Winner

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Colors

The Design

About Clarity Korporativ identifikatsiya

Clarity — texnologiya kompaniyasi uchun ishlab chiqilgan korporativ identifikatsiya. Logotip dasturlashda qo'llaniladigan ikkita belgini birlashtirib, oldinga siljishni ifodalovchi uchburchak ichiga joylashtirilgan. To'q ko'k rang ishonchni bildiradi, yorqin ko'k rang esa texnologiyaga ishora qiladi. Neo Sans shrifti zamonaviy ko'rinishi uchun tanlangan bo'lib, logotipning yumaloqlangan burchaklari bilan uyg'un mos keladi. Gradientlar va mavhum shakllardan qochilgan, shu sababli identifikatsiya oddiy shakllar va dasturlash belgilariga tayanadi. Identifikatsiya korporativ mahsulotlarga ham qo'llanilgan.

The Recognition

About the A' Design Award Bronza Mukofoti

Clarity Korporativ identifikatsiya A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Clarity Korporativ identifikatsiya yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Clarity Korporativ identifikatsiya ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Clarity brand identity is an in-house rebrand project that was requested from the company's leadership team. The uniqueness of this project was incorporating coding symbols into the brand to convey that Clarity is a tech company. Additionally, design trends such as gradients and really abstract designs were off the table as well. This really only left us with primitive shapes, C, I, ,[], and {} to design with.
Inspiration: Clarity is an in-house rebrand project that was requested from the company's leadership team. Working closely with leadership, we were tasked with designing a new logo that was bold, modern, clean, unique, and meaningful. Additionally, build out applicable concepts of corporate merchandise.
thorough research was done to make sure our logo wasn't an offshoot of somebody else's work. Inspiration came from coding logos and monday.com of all places.
Team Members: Jeffery Fulton
Zoe Rogers

Read the Press Release