Full Moon To'liqoy by Fabiano Dalmacio is a highly esteemed winner of the very prestigious 2021 A' Design Award Kumush Mukofoti in Reklama, Marketing va Kommunikatsiya Dizayni Competition Category.

KumushReklama· 2021

Full Moon To'liqoy

by Fabiano Dalmacio

Client: Rothco, part of Accenture Interactive

A' Design Award Kumush Mukofoti Winner in Reklama Category

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Colors

The Design

About Full Moon To'liqoy

To'liqoy — Guinness uchun yaratilgan ijtimoiy tarmoq reklamasidir. Vizual 2020-yilgi Xellouin tunida, butun dunyo bo'ylab noyob ko'k oy ko'ringan paytda, Facebook va Instagram lentalari hamda hikoyalarida e'lon qilindi. Tasvir Adobe Photoshopda retush va foto manipulyatsiya orqali ishlab chiqilgan. Yuqori aniqlikdagi oy tasvirlari, brend rasmlari va pivo teksturalari qatlamlarda birlashtirilib, yagona surat hosil qilindi. Maqsad — oy va bir stakan pivo o'rtasidagi oddiy bog'lanish orqali global suhbatga qo'shilish edi.

The Recognition

About the A' Design Award Kumush Mukofoti

Full Moon To'liqoy A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Full Moon To'liqoy ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Full Moon To'liqoy ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: While the whole world was talking about this curious full moon, Guinness became part of the conversation by posting this unique visual to light up social media feeds on Halloween night.
Dimensions & Packaging: Facebook & Instagram feed/stories.
Tags: beer, Guinness, halloween, moon, Ireland
Production Technology: The project was designed on Adobe Photoshop through retouching and photo manipulation using high resolution images. The final image is a combination of layers using moon references, Guinness images and beer textures.
Design Challenge: The biggest challenge involved retouching and photo manipulation to find the right visual balance. This was achieved on Photoshop by combining different layers with images from the archive and brand assets like the creamy foam photography.
Research: Using the visual database from websites like Google and Nasa, a vast image research was made and a rich archive was created to be used as reference while developing the project. Then these images were combined and compared with brand assets to create the final visual.
Inspiration: A blue moon, as anyone who has heard the phrase might guess, is a rare phenomenon. A blue moon on Halloween visible all over the globe is even more rare. This unique event happened on 31 October 2020, and the next one will only happen on Halloween 2039.
Project Duration: The project was developed in October 2020 in Dublin, Ireland.
Operation Flow: The post reached 662,500 people in Ireland, driving 2,600
to the brand website - www.guinness.com - in only a few hours.
Team Members: Advertising Agency: Rothco, part of Accenture Interactive
Chief Creative Officer: Alan Kelly
Executive Creative Director: Jen Speirs
Creative Director: Stephen Rogers
Art Director: Fabiano Dalmácio
Managing Partner: Zara Flynn
Account Director: Karen Austin
Account Manager: Susan Maguire