Dennis Furniss tomonidan Pepsi Culture Cheklangan Nashr Ichimlik Bankalari Seriyasi

Dennis Furniss tomonidan yaratilgan Pepsi Culture Cheklangan Nashr Ichimlik Bankalari Seriyasi — Qadoqlash Dizayni tanlov toifasida nufuzli 2021 A' Design Award Oltin Mukofoti mukofotining yuqori baholangan g'olibidir.

OltinQadoqlash· 2021

Pepsi Culture Cheklangan Nashr Ichimlik Bankalari Seriyasi

muallif: Dennis Furniss

Mijoz: Pepsi

Qadoqlash toifasida A' Design Award Oltin Mukofoti g'olibi

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Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

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Dizayn

Pepsi Culture Cheklangan Nashr Ichimlik Bankalari Seriyasi haqida

Pepsi Culture — Meksikadagi alkogolsiz ichimlik brendi uchun yaratilgan cheklangan nashrdagi bankalar seriyasidir. Seriya oltita kolleksion bankadan iborat bo'lib, har bir banka bitta Meksika shahrini ifodalaydi. Mahalliy hikoyalar, an'analar va san'atga oid ishoralar uzoq yillik madaniy ramzlarni zamonaviy dizayn yondashuvi bilan uyg'unlashtirgan illyustrativ naqshlarga aylantirilgan. Har bir banka alyuminiydan tayyorlangan, 12 unsiya sig'imga ega va yuqori aniqlikdagi ofset bosma usulida pardozlangan. Bankalar alohida-alohida sotiladi va birgalikda hududiy xilma-xillikni aks ettiruvchi seriyani tashkil etadi.

Tan olinish

A' Design Award Oltin Mukofoti haqida

Pepsi Culture Cheklangan Nashr Ichimlik Bankalari Seriyasi A' Design Award Oltin Mukofotining g‘olibi bo‘lib, bu birinchi darajali, ajoyib va ajralib turuvchi dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Oltin g‘oliblari o‘z dizaynerlarining daholigi, donoligi va mahoratini aks ettiruvchi benihoya innovatsion, uzoqni ko‘ra oladigan va ko‘zni qamashtiruvchi ijodlardir. Pepsi Culture Cheklangan Nashr Ichimlik Bankalari Seriyasi misli ko‘rilmagan qiymat keltiruvchi, juda maqtalgan, yo‘nalish belgilovchi va yodgorlik darajasidagi ixtiro bo‘lishi kutiladi. A' Design Award Oltin Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini katta foyda bilan kengaytiruvchi ko‘zni qamashtiruvchi, e’zozlangan loyihadir. Pepsi Culture Cheklangan Nashr Ichimlik Bankalari Seriyasi kuchli istak tuyg‘ularini yaratadi, ishtiyoqni uyg‘otadi, ijodkorlikni rag‘batlantiradi va bizni maftun etadi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: Celebrating the diversity of Latin America is the mantra for the Pepsi Culture can series. Through the limited-edition series PepsiCo created a unique design system that celebrates the rich and vibrant culture of six unique Mexican cities. Celebrating the uniqueness of the people and the individuality of each cities ancient traditions. Leveraging a contemporary design edge the approach aligns to the brands core value of celebrating diversity.
O'lchamlar va qadoqlash: 12 Oz Cans, sold individually as a series.
Teglar: Packaging Design, Pepsi Culture Series, Pepsi, Mexico, Latin America
Ishlab chiqarish texnologiyasi: High definition offset printing on alluminum
Dizayn muammosi: This initiative was very an intuitive design program that relied heavily on understanding the culture of each city. To learn and gain insights we worked diligently to understand and translate the meaningful cultural associations and the arts that thrive within each individual city. A detailed process which took 6 months to complete. This was supported by a light qualitative process to access the design approach. In the end, we recognised that cultural-art has widespread appeal and launched with the confidence of knowing we had a well designed can series.
Tadqiqot: This is an ongoing program globally for the Pepsi brand, however, this is the first time we've explored hyperlocality as the theme for Design. It was a huge success with incredible results. Not only in sales volume, but also in building brand awareness and earned media. Across all social platforms we watched millions of people share posts of the series itself and millions of reposts in terms of the content we had also developed.
Ilhom: These six collectible limited-edition cans tell authentic stories from the six cities they represent in Mexico. Collectively creating a series they are inspired by local stories and traditions that make that particular region unique. Through storytelling and local art references, Pepsi brought the uniqueness of six Mexican cities together.
Loyiha muddati: The initiative started in the fall of 2020 in Mexico with a nationwide distribution. Sales sky-rocketed which led to additional production in order to meet meet demand.
Ish jarayoni: Not applicable
Patentlar: Not applicable
Jamoa a'zolari: PepsiCo Design Latin America
Rasm mualliflari: All work is wholly owned by Pepsico, inclusive of; brand trademarks, visuals and graphics, intellectual property.