Role Primary Function: Korporativ identifikatsiya by Pedro Panetto is a highly esteemed winner of the very prestigious 2021 A' Design Award Kumush Mukofoti in Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni Competition Category.
KumushGrafika· 2021
Role Primary Function: Korporativ identifikatsiya
Client: Pedro Panetto
A' Design Award Kumush Mukofoti Winner in Grafika Category
Verified Award Winner
Verify Award Status for #123095The Design
About Role Primary Function: Korporativ identifikatsiya
Role — videoishlab chiqarish agentligi uchun yaratilgan korporativ identifikatsiya. Identifikatsiya ham harakatli, ham statik formatlarda ishlaydi. Ramz to‘rtburchak shakl asosida qurilgan bo‘lib, kameralar, klapperlar va ekranlarda keng tarqalgan to‘rtburchak shakllardan ilhomlangan. o harfi teng ikkiga bo‘lingan bo‘lib, eski kinoplyonka g‘altaklarini eslatadi. Harakatda ramz uzluksiz aylanadi va bu belgini Role nomiga bog‘laydi, bu esa portugal tilida “aylanmoq” ma’nosini bildiruvchi fe’ldan kelib chiqqan. Barcha bosma materiallar Oltin Nisbatdan foydalanib yaratilgan. Identifikatsiya ko‘plab qo‘llanish sohalarida energiya va harakatni ifodalaydi.
The Recognition
About the A' Design Award Kumush Mukofoti
Role Primary Function: Korporativ identifikatsiya A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Role Primary Function: Korporativ identifikatsiya ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Role Primary Function: Korporativ identifikatsiya ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Role is a video producer agency. Its visual identity works in motion or still, it conveys energy, dynamism. It works well in all kinds of applications, including videos in which this brand can behave in motion.
- Dimensions & Packaging
- All project and paper pieces were madw using the Golden Ratio.
- Inspiration
- Role's visual identity has elements from the audiovisual poduction universe as its inspiration. The letter "o" cut in half connects itself to the old film rolls. The rectangular shape of its logo has been chosen by inspiration of this universe as well, for we see many rectangular elements, such as cameras, clapboards, screens and etc. The logo in motion connects with the name of the brand "Role", which in Portuguese comes from the verb to roll , its symbol is constantly rolling.
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