Platanus Primary Function: Korporativ identifikatsiya by Pedro Panetto

Platanus Primary Function: Korporativ identifikatsiya by Pedro Panetto is a highly esteemed winner of the very prestigious 2021 A' Design Award Kumush Mukofoti in Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni Competition Category.

KumushGrafika· 2021

Platanus Primary Function: Korporativ identifikatsiya

by Pedro Panetto

Client: Pedro Panetto

A' Design Award Kumush Mukofoti Winner in Grafika Category

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The Design

About Platanus Primary Function: Korporativ identifikatsiya

Platanus — tibbiy yordamga insonparvarlik yondashuvi bilan yaratilgan psixiatriya kabineti uchun ishlab chiqilgan korporativ identifikatsiya. Nom Gippokrat birinchi shifokorlarga tibbiyotni oʻrgatgan Kos orolidagi platan daraxtiga ishora qiladi. Belgi yunon ustuni, daraxt tuzilmasi, barglar, mevalar, shoxlar va qum soatini yagona uzluksiz chiziq bilan chizilgan holda birlashtiradi. Tipografiya brend uchun maxsus ishlab chiqilgan boʻlib, belgining nisbatlariga mos keladi. Naqshlar, grafika va ish yuritish buyumlari yaxlit vizual tilni toʻldiradi.

The Recognition

About the A' Design Award Kumush Mukofoti

Platanus Primary Function: Korporativ identifikatsiya A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Platanus Primary Function: Korporativ identifikatsiya ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Platanus Primary Function: Korporativ identifikatsiya ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The concept of this brand connects to an ideal of bringing more humanism to hospital medical care and all relationship among people from bio-medical areas. This is the principle in the history of medicine and we believe this principle must be restored. _Platanus _ is a psychiatry office with a humanized vision.
Production Technology: The project had a design methodology that provided the unification of its visual language. The symbol was created following organic concepts; the typography was designed exclusively for the brand and used the format of the symbol as its main parameter. Thereby everything was connected, the typography follows the symbol and the symbol follows the historical and organic concepts behind the name Platanus. Other graphics, patterns and stationery makes a really coherent visual language for Platanus.
Design Challenge: The biggest challenge was how the concepts and visual references should interact in the symbol. We have different elements: a Greek column, a structure in the shape of a tree, Platanus leaves, fruits, branches and an hourglass. All these elements have a strong bond to the conceptual basis of the brand; making all these concepts converge to a visual symbol was extremely laborious, but we managed to blend everything, using the same trace, and achieving perfect harmony.
Research: The research sought for concepts related to medicine within a humanistic perspective. This led us to its roots in Greece and the teachings of Hippocrates. So we have the merge of Greek references to the Platanus tree, connecting something from antiquity to a current need of the mankind. After the historical research, it was understood that the sum of these concepts should be represented visually.
Inspiration: On the island of Kos in Greece, Hippocrates taught medicine and his ideals to the first doctors under a tree, a Platanus tree. The company has received the same name because it defends the same ideals: the search for the truth, respect for life, love of the medical art, human solidarity, the desire to serve, a good conduct and sincere interest for those who suffer. Visually the inspiration comes from elements of ancient Greek architecture blended to the organic and live aspect of a tree.
Operation Flow: The visual identity created for Platanus performs better than other common brands because all of its graphical elements and visual styles are deeply connected. Everything points toward the same concept; therefore the power of this brand is intensified through its design.

Read the Press Release