Plasma Sf Shrift Dizayni by Paul Robb is a highly esteemed winner of the very prestigious 2022 A' Design Award Bronza Mukofoti in Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni Competition Category.

BronzaGrafika· 2022

Plasma Sf Shrift Dizayni

by Paul Robb

Client: S6 Foundry

A' Design Award Bronza Mukofoti Winner in Grafika Category

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Colors

The Design

About Plasma Sf Shrift Dizayni

Plazma - bu grafik loyihalarga yangilik berish uchun ishlab chiqilgan stilistik modulli shrift. Shrift 80 dan ortiq muqobil gliflarga ega bo'lgan keng qamrovli belgilar to'plamining xilma-xil va ko'p qirrali uslublarini o'z ichiga oladi, bu gliflarni aralashtirishga, shriftga o'ziga xos shaxsiyat bag'ishlashga imkon beradi. Shrift o'ziga xos vizual muvozanatni beruvchi brend aloqalari uchun juda mos keladi. Namuna kitobi shriftni sotib olgan dastlabki 20 ta dizayner uchun qisqa muddat sifatida ishlab chiqilgan.

The Recognition

About the A' Design Award Bronza Mukofoti

Plasma Sf Shrift Dizayni A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Plasma Sf Shrift Dizayni yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Plasma Sf Shrift Dizayni ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Plasma is a stylistic modular font developed to give freshness to graphic projects. The font includes diverse and versatile styles of an extensive character set with over 80 alternative glyphs allowing glyph mixing, griving the typeface a unique personality. The font is perfect for branding communications giving a distinct visual balance. The Specimen book was developed as a short run for the first 20 designers to buy the font.
Dimensions & Packaging: 256 pages full colour, hard-backed book
Tags: Font design, Branding, Identity, Type design
Design Challenge: The main challenge was to interpret the 3 simple forms and to develop them into a dynamic contempory font
Research: Research photography and onsite sketching
Inspiration: The idea behind the font was the brutalist architecture around the Southbank in London. Using the idea of the form found of negative circles constructed within the building, and the strong blocks and dramatic triangles of light. The font is an ever ending construction project with infinite combinations both in upper and lowercase glyphs
Project Duration: July- September 2021
Patents: Paul Henry Robb
Team Members: Paul Henry Robb
Moira Bartoloni
Image Credits: Paul Henry Robb