Coach the Coaches Futbol qo'llanmasi by Natasha Mozz

Coach the Coaches Futbol qo'llanmasi by Natasha Mozz is a highly esteemed winner of the very prestigious 2022 A' Design Award Bronza Mukofoti in Bosma va Nashr Etilgan Media Dizayni Competition Category.

BronzaBosma· 2022

Coach the Coaches Futbol qo'llanmasi

by Natasha Mozz

Client: Adidas

A' Design Award Bronza Mukofoti Winner in Bosma Category

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The Design

About Coach the Coaches Futbol qo'llanmasi

Coach the Coaches — 10 yoshdan 14 yoshgacha bo'lgan o'yinchilar uchun mo'ljallangan futbol mashg'ulot dasturi bo'yicha qo'llanma. Qo'llanma futbol murabbiylari uchun tayyorlangan bo'lib, dastur kundalik ishda qo'llanilishi mumkin. Matnga boy manba materiallari asosan infografikalardan tashkil topgan aniq ko'rsatmalarga aylantirilgan. Qat'iy rang palitrasi bo'limlar orasida yo'nalishni topishga yordam beradi, har bir sahifa chetidagi lavhaning uzunligi esa quyi toifani bildiradi. Futbol maydoni to'ri va texnik ko'rsatmalar vizual uslubning asosini tashkil qiladi.

The Recognition

About the A' Design Award Bronza Mukofoti

Coach the Coaches Futbol qo'llanmasi A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Coach the Coaches Futbol qo'llanmasi yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Coach the Coaches Futbol qo'llanmasi ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The guidebook for the training program developed for 10-14 years old footballers. It was created for football trainers so they could implement the training program in their everyday work. The main goal was to transform initial raw text-heavy materials into clear instructions and make navigation through different parts of the book as easy as possible. The solution was to use infographics instead of text and create visual focus on the book structure.
Inspiration: The complex structure of the book defined its design. The content was organized into similar blocks of information differ by data and composed on pages like a lego game. Every visual tool was used to help work with the book during the training session: the bold color palette helps to navigate through the sections, the length of the plate on the side of each page indicates the subcategory, etc. The football field grid along with technical instructions serves as underlying base for visual style.
Project Duration: The project started in January 2016 and the result was presented at the press conference dedicated to the launch of the "Coach the Coaches" program inOctober 2016

Read the Press Release