Bubly Bounce Ichimlik Qadoqlash by PepsiCo Design and Innovation

Bubly Bounce Ichimlik Qadoqlash by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award Temir Mukofoti in Qadoqlash Dizayni Competition Category.

TemirQadoqlash· 2022

Bubly Bounce Ichimlik Qadoqlash

by PepsiCo Design and Innovation

A' Design Award Temir Mukofoti Winner in Qadoqlash Category

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Verified Award Winner

Verify Award Status for #137233

View at A' Design Award Press Release Award Badge

Colors

The Design

About Bubly Bounce Ichimlik Qadoqlash

Bubly Bounce — kofeinli gazlangan suv liniyasi uchun ichimlik qadoqlash dizaynidir. Qadoqlash mavjud gazlangan suv assortimentini kengaytiradi va energetik ichimliklarning vizual uslubiga o'tmagan holda kofein qo'shilganligini bildiradi. Qalin va yorqin ranglar, pufakchalar, samimiy salomlashuvlar va tabassumlar saqlanib qolgan, shunday qilib brend osongina tanib olinadigan bo'lib qoladi. Dizayn shuningdek bitta ichimlikda ikkita ta'm ishlatilganligini ham bildiradi. Tizim hozirgi xaridorlarga yoqishga va do'kon javonida aniq ajralib turishga mo'ljallangan.

The Recognition

About the A' Design Award Temir Mukofoti

Bubly Bounce Ichimlik Qadoqlash A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. Bubly Bounce Ichimlik Qadoqlash yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. Bubly Bounce Ichimlik Qadoqlash puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: When bubly™ first hit the market in 2018, it took the sparkling water world by storm. Now across the board, the caffeine/energy category is growing rapidly, and this is reflected in the sparkling water category, as well. To tap into that growing market, PepsiCo created bubly bounce™. Now, the bubly bounce line extension offers all the fun and flavor of bubly with just a kick of caffeine and the addition of dual flavors.
Inspiration: The Design Team’s strategy for bubly bounce was to create a system that differentiated from the base portfolio and communicated the addition of just a kick of caffeine, without leaning too far into “energy” territory. It was important to maintain the instantly recognizable equity of the bubly brand: bold and bright colors, bubbles, clever greetings and smiles. bubly bounce needed to resonate with current bubly consumers and clearly stand out on shelf amongst the competition.

Read the Press Release