Lay's 2021 Mood Match Oziq-ovqat qadoqlash by PepsiCo Design and Innovation

Lay's 2021 Mood Match Oziq-ovqat qadoqlash by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award Temir Mukofoti in Qadoqlash Dizayni Competition Category.

TemirQadoqlash· 2022

Lay's 2021 Mood Match Oziq-ovqat qadoqlash

by PepsiCo Design and Innovation

A' Design Award Temir Mukofoti Winner in Qadoqlash Category

19,970

Verified Award Winner

Verify Award Status for #137243

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lay's 2021 Mood Match Oziq-ovqat qadoqlash

Lay's 2021 Mood Match - eksklyuziv ijtimoiy tarmoq sovg'a aksiyasi uchun yaratilgan cheklangan miqdordagi yengil taom qadoqlash seriyasi. To'plamga kayfiyat uzuklaridan ilhomlangan, har biri ijobiy xotiralar va his-tuyg'ular bilan bog'liq bo'lgan to'rtta dizayn kiradi. Belgilangan maqsad - energiya hissini jonlantirish yoki qulaylik hissini taqdim etishdir. Har bir dizayn ma'lum bir ta'm va his-tuyg'uga mos keladi: Grilled Cheese va Tomat Sho'rva uchun minnatdorchilik, Kapuchino uchun optimizm, Chili uchun jasurlik va Tuzlangan Karamel uchun quvnoqlik. Qadoqlash kundalik voqelikdan qisqa dam olish imkonini beradi.

The Recognition

About the A' Design Award Temir Mukofoti

Lay's 2021 Mood Match Oziq-ovqat qadoqlash A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. Lay's 2021 Mood Match Oziq-ovqat qadoqlash yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. Lay's 2021 Mood Match Oziq-ovqat qadoqlash puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: When designing their year-end limited-edition packaging for an exclusive social media giveaway, Lay’s decided to create four mood-ring inspired designs, linked to positive memories and emotions in hopes of invigorating a sense of energy or inducing a sense of comfort among Lay’s fans. With that in mind, Lay’s 2021 Mood Match focused on flavors that would inspire gratitude (Grilled Cheese + Tomato Soup), optimism (Cappuccino), feistiness (Chili) or cheerfulness (Salted Caramel).
Inspiration: With so many significant challenges in 2020, including those caused by the COVID-19 global pandemic, Lay’s wanted to give their consumers a quick break from reality as we looked ahead with hope to 2021. With Lay’s 2021 Mood Match, ultimately the Lay’s brand was able to find a fun and innovative way to create a moment for consumers to unwrap their silver lining, focus on the future, and embrace a little joy as they looked ahead to a new year.

Read the Press Release