Shadlee Asosiy vazifa: Sharbat qadoqlash by Mohammadreza Eslamparast

Shadlee Asosiy vazifa: Sharbat qadoqlash by Mohammadreza Eslamparast is a highly esteemed winner of the very prestigious 2022 A' Design Award Kumush Mukofoti in Qadoqlash Dizayni Competition Category.

KumushQadoqlash· 2022

Shadlee Asosiy vazifa: Sharbat qadoqlash

by Mohammadreza Eslamparast

Client: SHADLEE Co., Ltd.

A' Design Award Kumush Mukofoti Winner in Qadoqlash Category

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Colors

The Design

About Shadlee Asosiy vazifa: Sharbat qadoqlash

Shadlee — ananas, mango va olcha kabi sakkizta meva ta'miga mo'ljallab yaratilgan sharbat qadoqlash seriyasidir. Har bir qutining kengligi 45 mm, chuqurligi 45 mm va balandligi 130 mm ni tashkil etadi. Grafikalar kubizm uslubida qo'lda chizilgan, keyin skanerdan o'tkazilib, kompyuterda yakunlangan. Fleksografiya bosma usuli gradientlarga imkon bermagani sababli tekis ranglar qo'llanilgan. Har bir qadoqda barglar, mevalar, musiqa asboblari yoki sport buyumlari kabi tafsilotlar bilan bezatilgan fantaziya yuzi tasvirlangan. Har bir qadoqning rangi uning ta'mi bilan bog'liq.

The Recognition

About the A' Design Award Kumush Mukofoti

Shadlee Asosiy vazifa: Sharbat qadoqlash A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Shadlee Asosiy vazifa: Sharbat qadoqlash ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Shadlee Asosiy vazifa: Sharbat qadoqlash ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Most juice packages have designed with real pictures of fruits and related elements but they are different. They are drawn by hand in Cubism Style.
Dimensions & Packaging: Width 45 mm x Depth 45 mm x Height 130 mm
Tags: Juice, Teenagers, Colorful, Music Fans, Sports, joy, Flat Illustrations, Cubism Style, Fruits, Tetra Pak
Production Technology: All fantasy faces, fruits and elements were doodled and drawn on paper, then they were scanned. After that they were illustrated by computer by Adobe Illustrator.
In some cases they were edited several times.
Design Challenge: There were 3 hard part:
1.There were 8 flavors. Choosing 8 colors that show the flavors and not to be similar the other colors.
2. This kind of style has many details and managing them to have a good aspect was the second hard part.
3. The visual unity in all the flavors was important.
Research: Before design, the design group researched about 2 weeks to see the concept and appearance of other packagings in markets to know and find their path.
To be different and attractive,
and because of the limitation of Flexography Print, they decided to design in Cubism style with flat colors.
Inspiration: The main reason that inspired to design these juice packages in this different appearance was to make them distinct on shelves for getting attention of every generation.
Most people like Cubism Style.
Project Duration: May - Jun 2020, Tehran, Iran
Operation Flow: Cubism style is attractive and pleasant for every generation.
Also TETRA PAK Print is Flexography and it is limited, because of this Eslamparast Studio decided not to use gradients colors and use flat colors.
Patents: Copyrights belong to Shadlee Juice Makers
Team Members: Mohammadreza Eslamparast
Samyar Eslamparast
Soodabe Zomorodi.
Image Credits: All Images:
Photographer Samyar Eslamparast,
Illustrator Mohammadreza Eslamprast, 2020.