Buddy Workwear Primary Function: Brend identifikatsiyasi by Pilotfisch GmbH and Co. KG

Buddy Workwear Primary Function: Brend identifikatsiyasi by Pilotfisch GmbH and Co. KG is a highly esteemed winner of the very prestigious 2022 A' Design Award Kumush Mukofoti in Reklama, Marketing va Kommunikatsiya Dizayni Competition Category.

KumushReklama· 2022

Buddy Workwear Primary Function: Brend identifikatsiyasi

by Pilotfisch GmbH and Co. KG

Client: Buddy Workwear Manufaktur

A' Design Award Kumush Mukofoti Winner in Reklama Category

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Verified Award Winner

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Colors

The Design

About Buddy Workwear Primary Function: Brend identifikatsiyasi

Buddy Workwear — Germaniyadagi ish kiyimlari ishlab chiqaruvchisi uchun yaratilgan brend identifikatsiyasi. Buddy nomi identifikatsiyaning o'zagini tashkil etadi va kompaniyaning avvalgi nomidan kelib chiqqan. To'q ko'k rang asosiy rang bo'lib xizmat qiladi va mahsulotlar hamda fotosuratlarni ajralib turishga imkon beradi, ochiq ko'k rang esa urg'u va ta'kidlash rangi sifatida qo'llaniladi. Ushbu ikki rang xuddi do'stlar kabi bir-birini to'ldiradi. Aniq tipografiya va sodda so'z tanlovi brendning bevosita munosabatini qo'llab-quvvatlaydi. Identifikatsiya bosma broshuralarga, veb-saytga, videoga va ijtimoiy tarmoqlar kampaniyasiga tatbiq etilgan.

The Recognition

About the A' Design Award Kumush Mukofoti

Buddy Workwear Primary Function: Brend identifikatsiyasi A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Buddy Workwear Primary Function: Brend identifikatsiyasi ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Buddy Workwear Primary Function: Brend identifikatsiyasi ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new brand name is the core of the new identity: Buddy is distinctive and expresses the new attitude just by reading it. The idea buddy is not plucked out of thin air (former company name bud). In the design and wording, buddy comes to life: clear, striking colors and typography, no frills, everything genuine. Buddy thus stands out from the market and arouses interest among customers.
Dimensions & Packaging: Brochures DIN A4
Tags: buddy, workwear, sustainability, identity, brand, manufacture, Germany
Production Technology: Brochures printed on paper, Website, Social Media Campaign, Video, Mailing with special effect in folding
Design Challenge: First the challenge was to find a brand name with personality and second it was the challenge to bring the name to life.
Research: To bring life to the brand, the name buddy was built. This unique name is the core of the hole identity and brand. It is the former name bud-Bruns-Debray modified into personality. In the market of workwear there are many companys just showing the collections in very similar ways, just fabrics put together. buddy is attitude and responsiblity. buddy is really sustainable and offers benefits to the consumers like Made in Europe, regionality an best quality.
Inspiration: Since 1925 bud-Bruns-Debray is a manufacture for workwear. With passion. The company takes a big step in 2021: the new collection is made of sustainable materials. A new way of thinking, with responsibility. Pilotfisch created the new brand identity and name: bud-Bruns-Debray becomes buddy, the buddy in workwear. Responsibility towards consumers and the environment. Pilotfisch reimagined the brand identity, rebuilt the digital presence and developed a look that reflects the buddy spirit.
Project Duration: The project was launched in June 2021 in Warendorf/Germany. Market: Germany with focus on NRW. 4000 Broschures were sent to potential customers in March 2022.
Operation Flow: The task was the lift from a company to a personality. A completely new design, not just pretty, but distinctive. The goal is long-term attention and placement of the new brand in the minds of (new) customers. The target audience: purchaser and employees. The special feature: the high-quality, sustainable and regional production. The desire for this is increasing, the company wants to be present in the market.
Team Members: Pilotfisch GmbH & Co. KG
Image Credits: Photography: Fotografie Witte Wattendorff GmbH, Münster