Output tomonidan Vivo X80 Tashqi reklama kampaniyasi

Output tomonidan yaratilgan Vivo X80 Tashqi reklama kampaniyasi — Reklama, Marketing va Kommunikatsiya Dizayni tanlov toifasida nufuzli 2023 A' Design Award Kumush Mukofoti mukofotining yuqori baholangan g'olibidir.

KumushReklama· 2023

Vivo X80 Tashqi reklama kampaniyasi

muallif: Output

Mijoz: Output

Reklama toifasida A' Design Award Kumush Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

#142549 uchun mukofot holatini tasdiqlash

A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Vivo X80 Tashqi reklama kampaniyasi haqida

Vivo X80 — smartfonlar seriyasini targ'ib qilish uchun yaratilgan tashqi reklama kampaniyasidir. Bino yuqorisiga o'rnatilgan ko'zoynaksiz 3D ekran o'rniga, kampaniyada to'g'ridan-to'g'ri yerga o'rnatilgan ulkan pol ekrani qo'llaniladi, shu tufayli tomoshabinlar uni yaqin masofadan tomosha qilishlari mumkin. Kontent yetti pardadan iborat bo'lib, Shenchjen va Sian shaharlarida namoyish etilgan. Ikkita radar va inson tanasi harakatini aniqlash texnologiyasi tomoshabinlarning joylashuvi va harakatini kuzatib boradi, shu sababli tasvirlar tomoshabinlarga munosabat bildiradi. Namoyish uchun lazerli proyeksiya texnologiyasi qo'llanilgan.

Tan olinish

A' Design Award Kumush Mukofoti haqida

Vivo X80 Tashqi reklama kampaniyasi A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Vivo X80 Tashqi reklama kampaniyasi ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Vivo X80 Tashqi reklama kampaniyasi ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: Design company created a seven-act massive naked 3D digital advertisement for The Vivo X80 series of phones, erected giant screens on the streets of Shenzhen and Xi'an to present an imaginative and well-made scene, and broadened the dimension and texture of brand communication. Will lead the audience into a visual complex composed of technological means, incredible audio-visual experience, rich content presentation, and accurate concept transmission.
O'lchamlar va qadoqlash: We select the most critical and influential outdoor places and set up giant screens directly on the ground for the audience to watch closely. Two radars are built to accurately grasp the position and movement of the audience with human body capture technology, driving the interaction between the content and the audience, making naked-eye 3D more than a visual spectacle.
Teglar: Naked eye 3d, Interactive, Epic, Innovation, Creative
Ishlab chiqarish texnologiyasi: Laser projection technology, 3D naked eye technology.
Materials: Engineering projector, fusion controller, Rea frame, generator.
Dizayn muammosi: How to bring the audience into a visual complex composed of cutting-edge technological means, shocking audio-visual experience, rich content presentation and accurate concept transmission.
Tadqiqot: How to find the right screen to be erected directly on the ground for viewers to watch closely. At the same time, it is necessary to capture the position and action of the audience and drive the content to interact with the audience so that the naked-eye 3D is not a visual spectacle but a better landmark for opening photos and interactive entertainment. In the end, it was decided to erect giant screens on the streets of Shenzhen to attract more people.
Ilhom: Instead of the stereoscopic screen on the traditional naked-eye 3D building, create a giant floor screen cube. At the same time, the built-in radar, human body capture, and other technologies drive the content to interact with the audience so that the naked-eye 3D will not be a visual spectacle but also can interact with it, become the landmark of the new Internet celebrity card.
Loyiha muddati: The project started in March 2022 and finished in April 2022, and was exhibited in Shenzhen and Xian at the same time.
Ish jarayoni: Through imaginative and well-made scenes, it broadens the dimension and texture of brand communication, bringing the audience into a visual complex composed of cutting-edge technological means, shocking audio-visual experience, rich content presentation and precise concept transmission.
Rasm mualliflari: Photographer: Xujie Yan