Qingjiu Vino qadoqlash dizayni by Shenzhen Jinjia New Smart-pkg Co., Ltd is a highly esteemed winner of the very prestigious 2023 A' Design Award Kumush Mukofoti in Qadoqlash Dizayni Competition Category.
KumushQadoqlash· 2023
Qingjiu Vino qadoqlash dizayni
by Shenzhen Jinjia New Smart-pkg Co., Ltd
Client: Shenzhen Jinjia new Smartpackaging co.,Ltd
A' Design Award Kumush Mukofoti Winner in Qadoqlash Category
Verified Award Winner
Verify Award Status for #144519The Design
About Qingjiu Vino qadoqlash dizayni
Qingjiu — ayollar uchun mo'ljallangan vino uchun yaratilgan qadoqlash dizayni. Shisha idish oynadan tayyorlangan bo'lib, tashqi quti folga bosish (zarhal bosma) usulida bezatilgan. Shisha idishning shakli ayol qomatidan ilhomlangan bo'lib, Sharq va G'arb madaniyatidan oziqlangan olijanob va nafis xarakterni ifodalaydi. Shisha idishning yuqori qismidagi dinamik tekstura pastki sodda qism bilan kontrast hosil qiladi. Quti tuzilishi tanani eslatuvchi egri chiziqlar bilan bo'lingan. Qutining balandligi 300 mm, uzunligi 120 mm va eni 115 mm. Qadoq old tomonidan ochiladi va qopqoq burab olinadi.
The Recognition
About the A' Design Award Kumush Mukofoti
Qingjiu Vino qadoqlash dizayni A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Qingjiu Vino qadoqlash dizayni ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Qingjiu Vino qadoqlash dizayni ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design of the bottle shape is inspired by the noble and elegant temperament of Eastern and Western women. The dynamic texture of the upper part of the body, which contrasts with the lower part of the body, also adds to the dynamic beauty of the whole bottle. The box structure is segmented by female body curves, leaving space for consumer’s imagination. Abstract techniques are applied to express a noble and elegant woman.
- Dimensions & Packaging
- The box is 300mm high, 120mm long and 115mm wide.
- Tags
- Women, whisky, bionic, elegant, packaging
- Production Technology
- The bottle is made of glass and the packaging is foil stamped.
- Design Challenge
- The challenge is how to enhance the special attribute of women's wine through product styling or visual characteristics, and use modern craftsmanship design and culture to bring female consumers an exclusive experience.
- Research
- This design is mainly based on the scarcity of women's wine on the market, and considers two issues: one is how to design exclusive product packaging with distinctive female attributes, and the other is how to break through the visual characteristics and make the product stand out on the market.
- Inspiration
- Qingjiu is a kind of wine for ladies. The bottle shape is inspired by the figure of female, conveys the noble and elegant temperament of women, and integrates Eastern and Western culture and Chinese wine culture. The bottle shape and flat pattern are treated with abstract art, leaving consumers endless imagination space to show the unique charm of women.
- Project Duration
- The project will be started in Shenzhen in April 2022, completed in August 2022.
- Operation Flow
- Open the package from the front and unscrew the bottle cap, bringing consumers a different experience.
- Team Members
- Chairman:Huang Hua
General Manager:Yang Mingyu
Design Manager:Xie Yi
Designer:Lang Xuejiang
three-dimensional:Wu Junjuan
Designer:Cheng Tiansheng
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