China Resources Snow Breweries Ltd. tomonidan Qinshihuang Cpa Pivo qadoqlash dizayni

China Resources Snow Breweries Ltd. tomonidan yaratilgan Qinshihuang Cpa Pivo qadoqlash dizayni — Qadoqlash Dizayni tanlov toifasida nufuzli 2023 A' Design Award Bronza Mukofoti mukofotining yuqori baholangan g'olibidir.

BronzaQadoqlash· 2023

Qinshihuang Cpa Pivo qadoqlash dizayni

muallif: China Resources Snow Breweries Ltd.

Mijoz: China Resources Snow Breweries

Qadoqlash toifasida A' Design Award Bronza Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

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A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Qinshihuang Cpa Pivo qadoqlash dizayni haqida

Qinshihuang CPA — China Pale Ale toifasidagi hunarmandchilik pivosi uchun mo'ljallangan qadoqlash dizaynidir. Shisha shakli va shisha bo'yni Sin sulolasiga xos an'anaviy elementlardan foydalanadi, uning ko'rinishi esa Sin va Xan davrlariga oid bulutsimon naqshli nefrit qadahni eslatadi. Shisha bo'ynidagi bayroqcha mahsulotni China Pale Ale uslubining kashshofi sifatida belgilaydi. Markaziy qismdagi muhr yozuvidagi belgi — Sin sulolasining yagona shrifti — dizaynga an'anaviy va klassik ko'rinish baxsh etadi. Dizayn 315 ml hajmli shisha idish va 550 ml hajmli alyuminiy bankada amalga oshirilgan.

Tan olinish

A' Design Award Bronza Mukofoti haqida

Qinshihuang Cpa Pivo qadoqlash dizayni A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Qinshihuang Cpa Pivo qadoqlash dizayni yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Qinshihuang Cpa Pivo qadoqlash dizayni ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: The packaging design aims to interpret the pale ale full of Chinese characteristics. To highlight its cultural characteristics, the bottle shape and bottle neck are designed with typical elements in Qin dynasty. The flag round the bottle neck indicates that it pioneers the China Pale Ale category in the industry. The central seal character as the unified font in Qin dynasty leads to a traditional, classical style. Qinshihuang Cpa guides the industry towards the new trend of China pale ale.
O'lchamlar va qadoqlash: 315 ml bottle: 200 x 62 mm
550 ml can: 159.5 x 66 mm
Teglar: CPA, Chinese traditional culture, packaging of beer, craft beer, elements of Qin Dynasty
Ishlab chiqarish texnologiyasi: aluminium can, glass bottle
Dizayn muammosi: The challenge faced by us is that how to highlight the distinctiveness and superiority of the product through the packaging design. To achieve that, we integrate multiple elements of Qin Dynasty into a bottle of the modern style under the reinterpretation of Qinshihuang, thereby enabling users to experience the flavor and culture of China.
Tadqiqot: IPA features top fermentation, highalcoholconcentration and strongsmellofhops, most of which adopts malt, hops and yeast from Britain as materials. Considering that, this CPA is brewed with basic materials full of Chinese characteristics, namely those Chinese crops widely planted in Qin Dynasty, so as to create a brand-new China Pale Ale style.
Ilhom: Ipa, namely India Pale Ale, is the most popular category of craft beer globally. Based on that, the design team conceived the concept of Cpa and designed this product, to provide craft beer lovers with a new option. As a pioneer in China Pale Ale, this craft beer is named after Qinshihuang, which aims to highlight its innovation in craft beer and to give a strong sense of cultural identity and confidence.
Loyiha muddati: This product was designed and developed in February, 2020, in Beijing, and will be launched in January, 2023, in China.
Ish jarayoni: The bottle of Qinshihuang CPA shapes like jade goblet with cloud design in Qin and Han Dynasty, suggesting the product positioning and realizing a striking visual effect. Open the bottle cap to drink.
Jamoa a'zolari: Dong Yan
Weixi Zhou
Yan Yang
Jialiang Mao