Bianka Foldi and Robert Valoczi tomonidan It Is In Your Genes Dinamik Identifikatsiya

Bianka Foldi and Robert Valoczi tomonidan yaratilgan It Is In Your Genes Dinamik Identifikatsiya — Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni tanlov toifasida nufuzli 2023 A' Design Award Bronza Mukofoti mukofotining yuqori baholangan g'olibidir.

BronzaGrafika· 2023

It Is In Your Genes Dinamik Identifikatsiya

muallif: Bianka Foldi and Robert Valoczi

Mijoz: Genecontact

Grafika toifasida A' Design Award Bronza Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

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A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

It Is In Your Genes Dinamik Identifikatsiya haqida

Ushbu brend identifikatori genotiplash xizmati uchun yaratilgan bo'lib, uning yordamida mumkin bo'lgan genetik kasalliklarga moyillik aniqlanishi mumkin. Xuddi DNK tuzilishi kabi, dizayn kontseptsiyasi ham kodlar tizimiga, ya'ni alifbo harflarini ifodalovchi maxsus mo'ljallangan Morze kodlariga qurilgan. Har qanday so'zni shu tarzda tasavvur qilish mumkin, bu statik logotipni dinamik identifikatsiyaga aylantiradi. Kodlar bilan yozilgan Mijozning nomi bo'lgan logotip DNKning ikki tomonlama spiral tuzilishi shaklini oladi. Mijozning biznesi identifikatsiyada ham kontseptual, ham vizual tarzda aks ettirilgan.

Tan olinish

A' Design Award Bronza Mukofoti haqida

It Is In Your Genes Dinamik Identifikatsiya A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. It Is In Your Genes Dinamik Identifikatsiya yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. It Is In Your Genes Dinamik Identifikatsiya ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: Given the identity was made for a genotyping service, the concept was also built upon a system of codes. Specially designed Morse codes were created representing the letters of the alphabet. Any word can visualized this way, turning a static logo to a dynamic identity. The logo, which is the name of the Client written by the codes, takes the shape of the double-helical structure of DNA. This is how the business of the Client is reflected both conceptually and visually in the identity.
Teglar: dynamic brand identity, flexible brand identity, brand identity
Ishlab chiqarish texnologiyasi: • The codes that make up the logo are designed to form the shape of the DNA's double-helical structure.
• This iconic form of the logo is reflected as a pattern in further identity elements.
• The bold and refined nature of the brand’s visual world characterises the elegant box for the sampling tools, in which the customer can preserve his, her DNA as a lasting memory.
• The box also contains a customized patient card, with the customer’s name written by the alphabet of Morse codes.
Ilhom: The Client is a recently established company offering genotyping service that enables customers to discover eventual genetic diseases. They required a brand identity that clearly communicates what their operation stands for. The idea was inspired by the DNA structure that contains genetic codes. A unique alphabet of Morse codes was designed, by which the word Genecontact was written, defining the actual logo. Codes in the logo are arranged to resemble the shape of a double-helical structure.
Loyiha muddati: The project started in July 2021 October in Budapest. The website development is still ongoing.
Jamoa a'zolari: Designer: Bianka Földi
Designer: Robert Válóczi
Creative Director: Attila Simon