Shaoyang Chen tomonidan Movie Boxed Reklama kampaniyasi

Shaoyang Chen tomonidan yaratilgan Movie Boxed Reklama kampaniyasi — Reklama, Marketing va Kommunikatsiya Dizayni tanlov toifasida nufuzli 2023 A' Design Award Bronza Mukofoti mukofotining yuqori baholangan g'olibidir.

BronzaReklama· 2023

Movie Boxed Reklama kampaniyasi

muallif: Shaoyang Chen

Mijoz: AyDaDa

Reklama toifasida A' Design Award Bronza Mukofoti g'olibi

32,739

Tasdiqlangan mukofot g'olibi

#146280 uchun mukofot holatini tasdiqlash

Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Movie Boxed Reklama kampaniyasi haqida

"Movie Boxed" - "Boxed" filmining premyerasi uchun yaratilgan reklama kampaniyasidir. Kampaniya har bir qo'llanmada quti metaforasini o'zida mujassam etadi. Sarlavha ketma-ketligi, yakuniy titrlar, plakat, chipta, matbuot propuski, bilaguzuk va avtobus bekati uchun harakatlanuvchi plakat - barchasi bitta g'oyaga bo'ysunadi. Tipografiya, jumladan tinish belgilari ham, qat'iy quti shakllarida joylashtirilgan. Siqilgan va qalin tarixiy shrift filmning vintaj ranglariga mos keladi. Kishanlarni eslatuvchi bilaguzuklar namoyish zaliga kirishda tomoshabinlarga tarqatiladi.

Tan olinish

A' Design Award Bronza Mukofoti haqida

Movie Boxed Reklama kampaniyasi A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Movie Boxed Reklama kampaniyasi yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Movie Boxed Reklama kampaniyasi ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: In this campaign, we aim to bring an immersive experience to the audience at the premiere of the movie Boxed, written and directed by Alam Virk. As we follow the main character, Andy Whiteman, we are forced to confront the reality that we too are often fed with modern culture and trapped in a vacuum of superficial living. Through various mediums, including posters and wristbands with curated copywriting, we seek to reinforce the movie's theme and deepen the audience's understanding of the void state of being portrayed on the screen.
O'lchamlar va qadoqlash: 27 x 40 inch Poster, 14 seconds of Title Sequence, 8 seconds of Ending Credits, 6 seconds of Bus Stop Motion Poster, 1 Wristband, 1 Ticket,
Teglar: Branding, Campaign, Graphic Design
Ishlab chiqarish texnologiyasi: VFX for Title Sequence and End Credits, Poster, Ticket, Press Pass, Wristband, and Motion Graphics for the Trailer and Bus Stop Advertisement
Dizayn muammosi: We are faced with the challenge of how to intrigue the audience without telling the full story of the movie.
Tadqiqot: For the typeface choice, since the movie color plate is quite vintage and the plot is suffocating, I chose a condensed, thick and historical typeface that fits the movie's story.

This campaign also tries to carry the box metaphor throughout. As for the ending credits, most typography layouts are rigid box shapes, including punctuation marks, to emphasize the box concept. Wristbands look similar to handcuffs. And from an architectural standpoint, the screening room is a box made of concrete. To leave more impression on the audience, we also distribute wristbands that say" boxed, aren't we" as they enter the screening room.
Ilhom: All applications are reinforcement of the idea of being boxed. For the opening title, the main character rips off the film title. For the ending credits, to emphasize the box concept, most typography layouts are rigid box shapes, including punctuation marks. At the premiere night, the stuff pass is tagged with the slogan we are boxed as the punchline for the event. Waistbands that say boxed, aren't we are distributed as the audience enters the screening room.
Loyiha muddati: This project started in August 2022 and finished in November 1, 2022 in New York, NY.
Ish jarayoni: Considering this movie is the second film from an award-winning indie director, the whole campaign needs to be tailor-made. The logic of this campaign is to serve the story. Each application speaks to the scene in the movie and emphasizes the box metaphor.
Patentlar: Copyrights belong to Alam Virk and Shaoyang Chen
Rasm mualliflari: Writer and Director / Alam Virk
Executive Producer / Guljar Singh
Produceder / JR Cardona
First Associate Director / Sarab Sahni
Second Associate Director / Vittoria Giacomini
Script Supervisor / Vittoria Giacomini
Production Designer / Ant Ma
Production Design Assistants / Erica Zhang & Shuquing Zhang & Laila Matuk
Director of Photography / Yuanhao Zhang
First Assistant Camera / Ananyaa Dave
Gaffer / Aman Tulsian
Key Grip / Kgositielle Maleka
Best Person / Justin Cambrelen
Production Sound / Trevor Misplay & Daniel DeGeorges
Coloris / Yuanhao Zhang & Sarab Sahni
Editor / Sarab Sahni & Alam Virk
Sound Synching / Reuben Rojak
Sound FX/ Design Sound Mixing & Music / Marlon Fraser
Make-up/Hair / Kelli Hauber