Mission Sleep Fitness Sarhisob Kampaniyasi by Jisoo Sim

Mission Sleep Fitness Sarhisob Kampaniyasi by Jisoo Sim is a highly esteemed winner of the very prestigious 2023 A' Design Award Bronza Mukofoti in Reklama, Marketing va Kommunikatsiya Dizayni Competition Category.

BronzaReklama· 2023

Mission Sleep Fitness Sarhisob Kampaniyasi

by Jisoo Sim

Client: Eight Sleep

A' Design Award Bronza Mukofoti Winner in Reklama Category

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Verified Award Winner

Verify Award Status for #146802

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Colors

The Design

About Mission Sleep Fitness Sarhisob Kampaniyasi

Eight Sleep o'zining 2022 yilni "Uyquda: Mission Sleep Fitness" ni ishga tushirdi. Bu “Sakkiz uyqu'ning yillik sarhisob kampaniyasi bo'lib, unda a'zolar 2022 yil uchun barcha uyqu ma'lumotlarini galaktik dizaynda ko'rishlari mumkin. Ularning a'zolari o'zlarining ma'lumotlarini ilovada hikoya sifatida namoyish qilishdi va ularning sog'lig'i va uyqu ko'rsatkichlari asosida olgan noyob avatarlarini baham ko'rish imkoniyatiga ega edilar. Dizaynerlar duch kelgan asosiy muammo uyqu va salomatlik ma'lumotlarini qiziqarli va qiziqarli tarzda kontekstuallashtirish, shu bilan birga fanga sodiq qolish va har qanday begona odam tushunishi uchun oddiy tilda bo'lish edi.

The Recognition

About the A' Design Award Bronza Mukofoti

Mission Sleep Fitness Sarhisob Kampaniyasi A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Mission Sleep Fitness Sarhisob Kampaniyasi yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Mission Sleep Fitness Sarhisob Kampaniyasi ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Eight Sleep, the world’s first sleep fitness company, launched their Year in Sleep 2022: Mission Sleep Fitness. This is Eight Sleep’s spin on a yearly recap campaign where members can see all their sleep data for 2022 in a galactic design.
Tags: Sleep, data, health, astronauts, review, recap, report, space
Production Technology: React, Javascript, SVG Animation for the in-app experience. And After Effects for the animation, Maya for each individual avatar design.
Design Challenge: The main challenge we faced was contextualizing sleep and health data in a fun and engaging way, while staying true to the science and being plain-language enough for any outsider to understand.
Research: For this project, we worked with the Eight Sleep data team to pull together the most interesting facts about a person’s sleep throughout the year. We built off Eight Sleep’s 2021 Year in Review campaign and took this to the next level, by adding the functionality to review your own metrics directly through the Eight Sleep app, which required a group of engineers to coordinate.
Inspiration: Mission Sleep Fitness is Eight Sleep’s spin on a yearly recap campaign. Giving users an interactive journey and a unique avatar based on their sleep metrics. We landed on a space theme to highlight the future of sleep they are currently building.
Project Duration: This project began in October 2022 and finished in December 2022.
Operation Flow: This project took place in the Eight Sleep app, and flowed similar to an Instagram story, with dynamic and custom metrics in an animated format.
Team Members: Ryan Groffie
Sabina Blankenberg
Frances Arnautou
Benjamin Doyle
Nick Xitco
Maria Salgado