Xudong Zhang and Hao Tan tomonidan Chaos Pogo Brend maskoti

Xudong Zhang and Hao Tan tomonidan yaratilgan Chaos Pogo Brend maskoti — Reklama, Marketing va Kommunikatsiya Dizayni tanlov toifasida nufuzli 2023 A' Design Award Temir Mukofoti mukofotining yuqori baholangan g'olibidir.

TemirReklama· 2023

Chaos Pogo Brend maskoti

muallif: Xudong Zhang and Hao Tan

Mijoz: Chaos Pogo

Reklama toifasida A' Design Award Temir Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

#147863 uchun mukofot holatini tasdiqlash

A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Chaos Pogo Brend maskoti haqida

Kitob matni: Wow — yoshlarga mo'ljallangan ochiq pab brendi Chaos Pogo uchun yaratilgan brend maskoti. Maskot g'ayrat, yoshlik va jasoratning ramzi sifatida qaraladigan hayvon — asal borsig'i (honey badger) asosida yaratilgan. Oq sochli tekis bosh, o'tkir tirnoqlar va o'ziga xos dum ushbu personajni oson taniladigan qiladi. Atirgul-qizil qorachiqli qat'iy ko'zlar sirlilik hissini qo'shadi. Uning dadil ko'rinishi brend madaniyati va xarakterini aks ettiradi. Maskotdan olingan ramziy belgilar brend mahsulotlarida ham qo'llaniladi, bu esa mijozlar va brend o'rtasidagi bog'liqlikni mustahkamlaydi.

Tan olinish

A' Design Award Temir Mukofoti haqida

Chaos Pogo Brend maskoti A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. Chaos Pogo Brend maskoti yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. Chaos Pogo Brend maskoti puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: Representing the brand spirit, the specially designed Ip inspired by popular and adorable honey badger caters to aesthetic values and wins minds of consumers.
Being ferocious, viable, aggressive, intelligent and bold, honey badger is a disrupter of grassland order, and it is also a symbol of ardor, youth and bravery, exactly matching the brand culture and character.
Teglar: Pub IP, Brand Image, Mascot, WOW, Youth
Ishlab chiqarish texnologiyasi: Focusing on the most prominent features of honey badger flat head with white hair, sharp claws and tail, designers present an untrammeled image immediately recognizable and forge an emotional bond with customers. The sharp and firm eyes with rose red pupils exude a feeling of mystery and prestige, which further deepens impression of its image and brand.
Dizayn muammosi: Based on the buzzwords centering on young people such as Young and revolting, free and easy, off the beaten track, and combined with the development prospects of the pub and the future business model, the design team has created a new type of pub merging trend IP, fashion space and new forms of socialization, where young people are willing to put down their phones and step into the real and accurate social circle.
Tadqiqot: In the current era of pan-entertainment, the new round of competition has elevated to the level of soft power as the IP boom gains stronger momentum. It is an inevitable trend for the pub to make its brand into IP, and the combination of brand culture connotation and corporate culture IP has become a common practice in the industry. Meanwhile, a fully-fledged IP image can gather fans and users, increase brand visibility and improve market competitiveness.
Ilhom: Chaos Pogo is an open pub brand taking young people as the core, and dedicated to providing customers with free and safe space for socializing. Based on market research and keen insights into the pub and its targeted consumers, designers choose Honey Badger as the prototype to design WOW as its IP image. Its cool appearance and straightforward personality also epitomize the brand culture and character.
Loyiha muddati: The project was designed and developed in Beijing, China in July 2022 and listed in mainland China in February 2023.
Address: Floor 2, Vanke Tiandi, TBD Residence, No.7 Courtyard, Anju Road, Changping District, Beijing
Ish jarayoni: On the one hand, the undaunted courage displayed by WOW can defend pub order by deterring villains, and also embolden customers to pursue self-fulfillment, which meets the psychological demands of young people. In addition, the symbols built on WOW image features can also be used in the design of brand derivatives, which plays an essential role in connecting customers and enhancing the interaction between customers and brand culture.
Jamoa a'zolari: Xudong Zhang and Hao Tan