Zhenjiu Zhencang Chinese Baijiu Spirtli ichimliklar qadoqlash dizayni by Ying Song Brand Design Shenzhen Co., Ltd is a highly esteemed winner of the very prestigious 2023 A' Design Award Kumush Mukofoti in Qadoqlash Dizayni Competition Category.

KumushQadoqlash· 2023

Zhenjiu Zhencang Chinese Baijiu Spirtli ichimliklar qadoqlash dizayni

by Ying Song Brand Design Shenzhen Co., Ltd

Client: Kweichow Zhenjiu Chanpinzhongxin

A' Design Award Kumush Mukofoti Winner in Qadoqlash Category

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Verified Award Winner

Verify Award Status for #149755

View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhenjiu Zhencang Chinese Baijiu Spirtli ichimliklar qadoqlash dizayni

Zhenjiu Zhencang — xitoy baytszyu spirtli ichimligi uchun qadoqlash va namoyish to'plami. Shishalar marvarid chig'anog'i shaklidagi taglikda joylashgan bo'lib, bu shakl "Veneraning tug'ilishi" kartinasidan ilhomlangan. Umumiy shakl to'lqinlar uzra suzayotgan yelkanli kemani eslatadi. Billur asosga qadimiy vino zavodi tasviri o'yib ishlangan va ishlab chiqaruvchining uzoq tarixiga ishora qiluvchi LED chiroq bilan yoritilgan. Metall, yog'och, PMMA va plastik materiallar birlashtirilib, kolleksion buyum yaratilgan. Marvarid mavzusi brendning olijanoblik va bebaholik g'oyasini aks ettiradi, chunki ichimlik tayyorlash ham, marvarid shakllanishi ham sekin kechadigan jarayonlardir.

The Recognition

About the A' Design Award Kumush Mukofoti

Zhenjiu Zhencang Chinese Baijiu Spirtli ichimliklar qadoqlash dizayni A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Zhenjiu Zhencang Chinese Baijiu Spirtli ichimliklar qadoqlash dizayni ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Zhenjiu Zhencang Chinese Baijiu Spirtli ichimliklar qadoqlash dizayni ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design and the different materials presented are extremely visually appealing ,topical and collectible. The overall shape also resembles a sailboat riding the wind and waves.
The bottles are displayed on a pearl shell-shaped bottom tray, like the "Birth of Venus" by Italian painter Sandro Botticelli. Let western consumers also feel the noble and beautiful products.
The crystal base is carved with an ancient winery (LED light shows the long history of the enterprise)
Dimensions & Packaging: 520mmx250mmx370mm
Production Technology: Metal, wood, PMMA, LED light, plastic
Inspiration: Pearl is used to reflect the brand culture of "Zhenjiu" and interpret the meaning of "treasure among liquors".
Pearl symbolizes "nobility" and "preciousness". The process of making wine and the process of forming pearls are both "the art of time", which are highly compatible with the culture they convey. So, we conveyed the brand culture of Zhenjiu through the shells and pearls: precious, scarce and high-end. It also allows consumers to better understand the brand culture of the product.
Team Members: Creative Director: Yingsong Chen
Design: Gang Wang, Nian Li, Wenbing Cheng
3D: Huandi Li, Wei Hu

Read the Press Release