Gatorade Fuel Rover Shishalarni saqlash aravachasi by PepsiCo Design and Innovation

Gatorade Fuel Rover Shishalarni saqlash aravachasi by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award Bronza Mukofoti in Reklama, Marketing va Kommunikatsiya Dizayni Competition Category.

BronzaReklama· 2023

Gatorade Fuel Rover Shishalarni saqlash aravachasi

by PepsiCo Design and Innovation

A' Design Award Bronza Mukofoti Winner in Reklama Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Gatorade Fuel Rover Shishalarni saqlash aravachasi

Gatorade Fuel Rover — sport jamoasi xodimlari uchun mobil shisha saqlash tizimi. Fuel Rover maydon atrofida o'yinchilarning ko'plab shishalarini saqlaydi va tashib yuradi. Asosidagi saqlash qutisi qo'shimcha shisha savati, muz, kerakli buyumlar yoki yig'ilgan chiqindilarni joylashtirishi mumkin. Orqa tomondagi yordamchi panel mashg'ulot yoki dietolog buyumlari uchun mahkamlanadigan uch dona saqlash sumkasini olib yuradi. Bu dizayn xodimlarni buyumlarni o'zlari bilan olib yurishdan xalos qiladi va o'yin chizig'i bo'ylab harakatlanishni osonlashtiradi. Fuel Rover ilgarigi shisha saqlash dizaynini yangilangan ko'rinishda taqdim etadi.

The Recognition

About the A' Design Award Bronza Mukofoti

Gatorade Fuel Rover Shishalarni saqlash aravachasi A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Gatorade Fuel Rover Shishalarni saqlash aravachasi yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Gatorade Fuel Rover Shishalarni saqlash aravachasi ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Gatorade® Fuel Rover is the evolution of the former Gatorade Bottle Tree. After the 2020 NFL season, Gatorade gleaned the insight that there was room for improvement when it came to the Bottle Tree. Trainers needed a more efficient and functional way to store and transport a large number of players’ bottles around the field. The Design Team redesigned, developed, and produced an updated bottle storage system, now known as the Gatorade Fuel Rover.
Design Challenge: Since extra storage for supplies was high on the list of needs, the design incorporates a utility panel on the backside to carry three storage bags. These bags can strap to the back of the Fuel Rover to store personal training or dietitian supplies that staffers would usually have to carry on their person or in a fanny pack or backpack. This takes some weight off and enables them to move more freely around the field.

Ultimately, the new Gatorade Fuel Rover provides an upgraded management experience for team staff members, while its sleek design adds brand presence on sidelines across all our professional and collegiate partners.
Inspiration: Empowered with this knowledge, we improved the original Bottle Tree design to add even more functionality and flexibility to the Fuel Rover. Now, with the added features, team staff can use the storage bin located at the bottom of the Fuel Rover for a number of uses, whether packing an extra six bottles in a caddy, storing ice to be used in the bottles, filling the area with supplies, or utilizing the space for collecting any generated waste.

Read the Press Release