Barking Good Brendli Kontent by Squared is a highly esteemed winner of the very prestigious 2024 A' Design Award Temir Mukofoti in Reklama, Marketing va Kommunikatsiya Dizayni Competition Category.

TemirReklama· 2024

Barking Good Brendli Kontent

by Squared

Client: Squared

A' Design Award Temir Mukofoti Winner in Reklama Category

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Verified Award Winner

Verify Award Status for #150826

View at A' Design Award Press Release Award Badge

Colors

The Design

About Barking Good Brendli Kontent

Uy hayvonlariga g'amxo'rlik yangi davrga kirdi. Kichik mo'ynali do'stlar endi oilaning teng a'zolari sifatida qaraladi va tobora ko'proq g'amxo'rlikka sazovor bo'lmoqda. Itlar uchun hashamatli erkalash va eng yuqori darajadagi xizmatlar taqdim etuvchi grooming saloni uchun yangi hikoyani aytib berishga yordam beradigan butunlay yangi vizual kommunikatsiyani shakllantirish maqsadida keng qamrovli brendli kontent ishlab chiqildi. Itlar o'zlarining xarakteri, uslubi va shaxsiyatiga ega bo'lib, eng ajoyib it parvarishiga loyiq bosh qahramonlar sifatida namoyish etiladi.

The Recognition

About the A' Design Award Temir Mukofoti

Barking Good Brendli Kontent A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. Barking Good Brendli Kontent yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. Barking Good Brendli Kontent puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Care for pets has come to a new era. Little furry friends are now treated as equals in the family and tend to receive more and more care. For a grooming salon that offers luxurious pampering and top notch treatments for dogs we developed a wide range of branded content and a whole new visual communication to help them tell that new story. Dogs have their own character, style, personality and are displayed as protagonists deserving the ultimate in doggy pampering.
Tags: dogs, visual communication, branding, branded content, copywriting, art direction, design, photo manipulation
Production Technology: A full visual communication was developed, including print, collateral and digital applications.
Inspiration: Our main inspiration was the evolving of the dog grooming industry to levels never imagined - there are endless treatments, care and spa options, educational and psychological care services offered especially for dogs. For a grooming salon to be relevant and present in that scene it takes a powerful and on-point communication both in terms of visual communication as well as proper language and storytelling.
Project Duration: The project is developed at the beginning of 2023 and is currently ongoing.
Team Members: Creative Director Yana Okoliyska
Marketing Director Marina Varlyakova
Agency SQUARED
Image Credits: Creative Director Yana Okoliyska
Agency SQUARED