Named Co. Creative Agency tomonidan Sogno Jewelry Design Brend Identifikatsiya Tizimi

Named Co. Creative Agency tomonidan yaratilgan Sogno Jewelry Design Brend Identifikatsiya Tizimi — Reklama, Marketing va Kommunikatsiya Dizayni tanlov toifasida nufuzli 2023 A' Design Award Bronza Mukofoti mukofotining yuqori baholangan g'olibidir.

BronzaReklama· 2023

Sogno Jewelry Design Brend Identifikatsiya Tizimi

muallif: Named Co. Creative Agency

Mijoz: Sogno

Reklama toifasida A' Design Award Bronza Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

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A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

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Dizayn

Sogno Jewelry Design Brend Identifikatsiya Tizimi haqida

Sogno Jewelry Design — zargarlik brendi uchun yaratilgan brend identifikatsiya tizimidir. Logotip o'simlik shakllaridan olingan bo'lib, poyani eslatuvchi egri chiziq va barglardan olingan detallar serif shriftga qo'shilgan. Anjir daraxti asosiy motiv sifatida qo'llanilgan. Doira asosiy element bo'lib, uzukni va ikki inson orasidagi bog'liqlikni ifodalaydi. Identifikatsiya illyustratsiyalar, ranglar, yo'nalish belgilari, xarid paketlari, do'kon interyeri va buyurtma varaqalarida qo'llanilgan. Dumaloq uzuk qutisi gullab-yashnayotgan gulga o'xshab ochiladi, va ellik prototip sinovdan o'tkazilgan.

Tan olinish

A' Design Award Bronza Mukofoti haqida

Sogno Jewelry Design Brend Identifikatsiya Tizimi A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Sogno Jewelry Design Brend Identifikatsiya Tizimi yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Sogno Jewelry Design Brend Identifikatsiya Tizimi ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: This project aimed to create Sogno’s unique visual expression for customers to have a good experience and to evolve into a sustainable and more trusted brand in the long run. Sogno’s ‘circle’ symbolizes a ring, a medium that embodies the special connection between two people(lovers, friends or family). This ‘circle’ signifies the creation and development of relationships and building lasting values that connect to Sogno’s philosophy of the non-retrogressive cycle, the most basic principle of nature.
Teglar: Jewelry, Brand, Package, Identity, Symbol
Dizayn muammosi: For the customers’ memorable experience, Sogno ring case was designed to look like a blossoming flower, also a bearing a fruit that contains new seeds of life. Other than common cubic ring cases, Sogno ring case was shaped as a circle, the key brand design element. To make the uncommon circular shape and blossoming-like opening method feasible, fifty types of prototypes were produced and tested. Through the prototyping test, the case structure had been gradually modified until it met stability.
Tadqiqot: In order to explore unique brand image of Sogno, interviews and surveys had been conducted. Various groups of interviewees were selected; a group of regular customers, a group of new customers, a group of people who prefer other brands. In the end, the fact that people needed not only fine jewelry product but also special ‘experience’ with the product was the indispensable insight. The customers’ journey of experience Sogno was planned considering the positive aspects from interviews & surveys.
Ilhom: Inspired by Sogno jewelry famous for their 'natural' textures, the logo design was derived from the shape of plants. The gracefulness of the stem is expressed by the curve of the logo, and the details of the leaves gave character to finish on top of the serif-based typeface. The fig tree has been applied as a main design motif for metaphor of 'trustful', our brand essence, considering the fact that it has long been regarded to symbolize wisdom and is a plant signifying trust based on prosperity and peace.
Loyiha muddati: The project started in October 2020 in Seoul, and finished in March 2021.
Ish jarayoni: The brand identity was intended to flow throughout whole customers’ brand experience – the logo, illustration motifs, colors, signage, ring case, shopping bag, boutique shop interior and even product order sheet. The way to fold a piece of order sheet in the envelope is also designed as one of brand experience. The interior design applied Sogno’s natural concept preserving raw materials as they were. The space was filled with the actual fig trees so that customers could feel and smell the trees.

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