Zhejiang Gongshang University tomonidan Taishun City Brend Identifikatsiyasi

Zhejiang Gongshang University tomonidan yaratilgan Taishun City Brend Identifikatsiyasi — Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni tanlov toifasida nufuzli 2025 A' Design Award Bronza Mukofoti mukofotining yuqori baholangan g'olibidir.

BronzaGrafika· 2025

Taishun City Brend Identifikatsiyasi

muallif: Zhejiang Gongshang University

Mijoz: Taishun County People's Government

Grafika toifasida A' Design Award Bronza Mukofoti g'olibi

14,578

Tasdiqlangan mukofot g'olibi

#152814 uchun mukofot holatini tasdiqlash

A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Taishun City Brend Identifikatsiyasi haqida

Taishun City — shahar uchun ishlab chiqilgan brend identifikatsiyasidir. Logotip shahar nomini tashkil etuvchi chiziqlardan qurilgan bo'lib, zamonaviy va minimalistik belgi yaratadi. Logotip ichidagi bo'sh maydon turli shahar vizual ramzlarini namoyish etish uchun ochiq hudud sifatida ko'rib chiqiladi. Belgi chiziq va shakl o'zgarishlari orqali moslashtirilishi mumkin, shu sababli u ko'plab qo'llanmalarda kuchli tanilib qolish xususiyatini saqlaydi. Vektor formatlari logotipni tashrif qog'ozlaridan tortib, tashqi reklamagacha istalgan o'lchamda kattalashtirish imkonini beradi. Bosma brend materiallari qayta ishlanadigan va biologik parchalanuvchi materiallardan foydalanadi.

Tan olinish

A' Design Award Bronza Mukofoti haqida

Taishun City Brend Identifikatsiyasi A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Taishun City Brend Identifikatsiyasi yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Taishun City Brend Identifikatsiyasi ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: This project means to design the local urban brand image. Firstly, the government hopes for a design that can highlight the city's name. Additionally, to meet diverse needs, the brand logo should be able to demonstrate variations through lines and also strengthen recognition through spatial representation. The whitespace within the logo can showcase various urban visual symbols, and it also signifies the infinite possibilities of the logo, providing ample room for development.
O'lchamlar va qadoqlash: Logo graphics: Designed based on vector file formats such as AI, EPS, SVG, etc., to ensure unlimited scaling without blur (suitable for full-size applications from business cards to outdoor advertising).
Color mode: Define CMYK (for printing), RGB (for digital screens), and Pantone spot colors (for high-end printing) at the same time to ensure color consistency across media.
Multi-version design: main logo, simplified version (monochrome/wireframe), inverted version (for dark background adaptation).
Teglar: Culture, innovation, sustainability, inclusiveness,City Brand
Ishlab chiqarish texnologiyasi: Brand materials: Priority is given to the use of biodegradable and recyclable materials (e.g. FSC certified paper, plant-based plastics), in line with the ‘4R+1D’ principle of green packaging (reduction, reuse, recycling, regeneration and degradation); surface treatment technologies such as matte film, hot stamping and local UV are applied to enhance the visual texture of the brand logo.
Dizayn muammosi: City branding often requires systematic thinking in design to help the city gain public recognition in brand promotion. This solution also has excellent scalability in design, leaving ample room for future applications in various aspects. In the realm of digital media, the logo's lines can be used to connect Taishun's local archways and ancient buildings, forming dynamic graphics that resonate well with the city's impression.
Tadqiqot: From the beginning of the design process, this solution aims to integrate the multi-level symbolic meanings of Taishun city (such as the characters representing the city, the bridge representing the culture, and the lines representing connection) in an organic and modern minimalist way. In today's China, where young people's aesthetics are becoming increasingly modern and open-minded, a modern and minimalist approach is an important means to captivate them.
Ilhom: In the Taoist culture, the empty space must be left to fulfill its purpose of holding things. In terms of design, it achieves balance between the tangible and intangible elements. the tangible part highlights the city's unique identity, while the intangible part showcases the diverse characteristics of the city. Using taishun to create an open and versatile tangible part. The whitespace becomes intangible part, transforming into a new space for showcasing the diverse characteristics.
Loyiha muddati: The project started its design phase in July 2022 and was completed in December 2022. It was officially launched in February 2023.
Ish jarayoni: In the field of urban brand image design, many cities face difficulties in choosing design elements due to their historical and cultural heritage. There are very few graphics that are as flexible as ours. This logo the diverse needs of urban development and application. It transformed using different lines and shapes to enhance recognition. The internal white space also provides room for showcasing visual symbols of the city, which implies high development potential of this city.
Jamoa a'zolari: Designer: Kan Zhao
Rasm mualliflari: Designer: Zhao Kan