Zhejiang Gongshang University tomonidan Haiyan Smart Home Competition Brend identifikatsiyasi

Zhejiang Gongshang University tomonidan yaratilgan Haiyan Smart Home Competition Brend identifikatsiyasi — Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni tanlov toifasida nufuzli 2025 A' Design Award Bronza Mukofoti mukofotining yuqori baholangan g'olibidir.

BronzaGrafika· 2025

Haiyan Smart Home Competition Brend identifikatsiyasi

muallif: Zhejiang Gongshang University

Mijoz: Haiyan County People's Government

Grafika toifasida A' Design Award Bronza Mukofoti g'olibi

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A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

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Haiyan Smart Home Competition Brend identifikatsiyasi haqida

Haiyan Smart Home Competition — Haiyan tumanida oʻtkaziladigan madaniy-ijodiy dizayn tadbiri uchun yaratilgan brend identifikatsiyasidir. Asosiy vizual obraz aylanuvchi va buralgan uch oʻlchamli uy shaklidan iborat. Oʻzgaruvchan shakl aqlli texnologiyalar uy hayotiga olib kelayotgan oʻzgarish va qayta qurishni ifodalaydi. Texnologiyadan ilhomlangan ranglar mavzuni qoʻllab-quvvatlaydi. Grafik elementlar vektor sanʼat asari sifatida yaratilgan, shu sababli ular istalgan oʻlchamda aniq koʻrinishini saqlaydi va turli mediavositalarda har xil yoʻnalishlarda buraladi. Qoʻllanilish sohalariga makon installyatsiyalari, plakatlar, broshlar va kружkalar kiradi.

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A' Design Award Bronza Mukofoti haqida

Haiyan Smart Home Competition Brend identifikatsiyasi A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Haiyan Smart Home Competition Brend identifikatsiyasi yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Haiyan Smart Home Competition Brend identifikatsiyasi ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: The design stands apart from others by focusing on how smart homes are reshaping lifestyles. Unlike conventional works that emphasize regional traditional culture, this design skillfully integrates elements of technology and home in its visual language. Utilizing a rotating, twisted 3D house form, it not only intuitively conveys the concepts of change and reconstruction but also creates a unique visual impact and sense of fashion through innovative graphic language and tech-inspired color schemes.
O'lchamlar va qadoqlash: Use vector graphics to ensure clarity at various resolutions; ensure unified color management and adopt specific technological color combinations; animations and interactive elements must be compatible with mainstream display devices to ensure smooth transitions between key frames and clearly convey the theme of "transformation".
Teglar: Smart home, visual image design, technology and home, reconstruction, twisted extension
Ishlab chiqarish texnologiyasi: The design and production process relies on digital tools and 3D modeling technology to achieve the expression of "changing home". In the design implementation, physical objects such as space installations, promotional posters, brooches, water cups, etc. are all made of high-quality materials and precise printing technology to ensure that the visual performance and physical texture meet expectations and achieve seamless integration of digital and physical elements.
Dizayn muammosi: The greatest challeng is making the design both forward-looking and relatable to the public. External challenges primarily involve ensuring the design concept can be realized through practical production processes, such as material selection, printing, and digital display technologies.
To overcome these challenges, the team do lots of things to ultimately achieving seamless integration between the design concept and its practical application.
Tadqiqot: The "Haiyan Smart Home" competition successfully attracted the attention of many people. The event received significant media coverage and widespread dissemination across various sectors. The competition facilitated the signing of cooperation agreements between winning works and local enterprises. It contributed to industrial growth by increasing societal focus on Haiyan and explored new design languages.
Ilhom: Invited by the Haiyan County Government for a project: designing the main visual for the upcoming "Cultural and Creative Competition of Smart Homes" in Haiyan County. The design inspiration stems from observing the continuous innovation in smart home technology and the transformation of home life. The concept of homes in transformation emerges, focusing on how intelligence is reshaping the home experience from within. The competition aims to inspire more people to take part in this competition.
Loyiha muddati: The project started its design phase in February 2023 in Hangzhou, was completed in August 2023, and the official event was held in September 2023.
Ish jarayoni: The design primarily focuses on visual identity. For instance, in various media, the graphics twist and extend in different directions to form new shapes. To achieve optimal results, it is crucial to maintain the clarity and adaptability of the graphics across various mediums, as well as their alignment with the overarching theme of "intelligence." This can be reinforced through the thoughtful selection of materials and color schemes to enhance the expression of the theme.
Jamoa a'zolari: Designer: Kan Zhao
Rasm mualliflari: Designer: Kan Zhao