Stefan Maier-Wimmer tomonidan Travel Buddy Brauzer O'yini

Stefan Maier-Wimmer tomonidan yaratilgan Travel Buddy Brauzer O'yini — Reklama, Marketing va Kommunikatsiya Dizayni tanlov toifasida nufuzli 2024 A' Design Award Temir Mukofoti mukofotining yuqori baholangan g'olibidir.

TemirReklama· 2024

Travel Buddy Brauzer O'yini

muallif: Stefan Maier-Wimmer

Mijoz: Holidayextras.de

Reklama toifasida A' Design Award Temir Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

#153173 uchun mukofot holatini tasdiqlash

Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Travel Buddy Brauzer O'yini haqida

Travel Buddy Holiday Extras kompaniyasining mahsulotlarini o'yinchoq va qiziqarli tarzda namoyish etuvchi interaktiv sarguzasht. Parallaks o'yin dunyosi o'yinchilar harakati davomida virtual sayohat tajribasini yaratadi. Sayohat hamrohi rolida o'yinchilar juftlikni ta'til rejalashtirshda yo'naltiradi va muvaffaqiyatli sayohat uchun foydali maslahatlar taklif etadi. Maslahatlar kulgili sayohat turi testiga olib keladi, bu esa shaxsning ta'tildagi xatti-harakatlarini aniqlashga yordam beradi. Mahsulot assortimentini o'rganish bilan birga, o'yinchilar o'zlarining sayohat afzalliklari haqida chuqurroq tushuncha hosil qiladi.

Tan olinish

A' Design Award Temir Mukofoti haqida

Travel Buddy Brauzer O'yini A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. Travel Buddy Brauzer O'yini yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. Travel Buddy Brauzer O'yini puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: In the interactive browser game, graphic elements move parallactically as you navigate, creating a virtual travel experience. The player advises a couple on planning their vacation and gives tips for a successful trip. The advice provides the results for a humorous travel type test that reveals the player's own vacation personality. Meanwhile, the player also internalizes the wide range of products.
O'lchamlar va qadoqlash: As a browser game, there is a responsive design for laptops, smartphones, tablets, and other devices.
Teglar: Content Strategy, Web Design, Digital Platforms, UX Design, Programming, Content Creation, B2C Communication, Moving Pictures & Movies, Gamification
Ishlab chiqarish texnologiyasi: In addition to concept and text, creative work also includes storytelling through parallax user experience. As the player navigates, they influence the movement of numerous graphic elements, creating an exciting and interactive journey. The changing positions of the objects were individually programmed for each affected element, resulting in a smooth parallax effect for the browser game.
Dizayn muammosi: The creative challenge consisted of introducing the target audience to the company's wide range of products in a playful manner and internalizing their benefits through concrete examples. To determine how parallax navigation creates an impressive user experience, other games and media were analyzed.
Ilhom: Bloom developed the browser game "Travel Buddy" to introduce new Holiday Extras products. Gamification is used to address the player's personal level, and the multi-layered game mechanics enable users to learn more about themselves and their personal travel behavior.
Loyiha muddati: The project started with the concept for a game mechanic, which was then wrapped in a story. Subsequently, designs for the look and feel were developed and the journey elements were illustrated. After the artwork, the programming of the game with its parallax effects and the result matrix of the travel type test began. The landing page went live in early 2023.
Ish jarayoni: The virtual journey is controlled by the player by scrolling or swiping on the screen. During the game, a total of seven questions about their travel behavior appear, which the player must answer. At the end of the game, the player receives the result of their travel type test and a shopping voucher as a reward.
Jamoa a'zolari: Creative Director: Stefan Maier-Wimmer
Art Director: Sebastian Hudl
Graphics: Ole Bornitz
Text: Jakob Wassenaar
Account Manager: Carina Härlein
Programming: Patrick Fürst
Programming: Gerald Gömmel