Jiao Yu Gin Jin butilkasi qadoqlash dizayni by Laizhou Distillery

Jiao Yu Gin Jin butilkasi qadoqlash dizayni by Laizhou Distillery is a highly esteemed winner of the very prestigious 2024 A' Design Award Kumush Mukofoti in Qadoqlash Dizayni Competition Category.

KumushQadoqlash· 2024

Jiao Yu Gin Jin butilkasi qadoqlash dizayni

by Laizhou Distillery

Client: Laizhou Distillery

A' Design Award Kumush Mukofoti Winner in Qadoqlash Category

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Verified Award Winner
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Colors

The Design

About Jiao Yu Gin Jin butilkasi qadoqlash dizayni

Jiao Yu Gin — Xitoyning Sichuan viloyatida ishlab chiqarilgan jin uchun yaratilgan qadoqlash dizaynidir. Moviy-lojuvard rangdagi shisha butilka nozik egri chiziqli korpusga ega bo'lib, uning yuzasida bambuk to'qish naqshlaridagi relyeflar mavjud. Bu relyeflar Sichuan va Chongqing hududlarining bambuk to'qish madaniyatiga ishora qiladi. Relyefli yuza qulay tutish imkonini beradi va qatlamli teginish hissini uyg'otadi. Biologik parchalanadigan bambuk qog'ozdan tayyorlangan yorliq mahsulot ma'lumotlarini kontrastli ranglar bilan aniq va tushunarli tarzda taqdim etadi. Eman po'kagi butilkani muhrlaydi va har safar quyilgandan so'ng butilkani qayta yopish imkonini beradi. Shisha, yorliq va po'kakni qayta ishlash mumkin.

The Recognition

About the A' Design Award Kumush Mukofoti

Jiao Yu Gin Jin butilkasi qadoqlash dizayni A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Jiao Yu Gin Jin butilkasi qadoqlash dizayni ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Jiao Yu Gin Jin butilkasi qadoqlash dizayni ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Laizhou Distillery in Qionglai, Sichuan Province, officially introduces its first gin brand and exclusively created packaging, Jiao Yu Gin. The packaging combines the bamboo weaving culture of Sichuan with local natural elements, aiming to entice the drinker into an enjoyable drinking journey while sensing the unique flavour of the Sichuan and Chongqing regions, thus making the brand a distinctive imprint in the wave of spirits localisation.
Dimensions & Packaging: product dimensions, 76 mm x 76 mm x 279 mm
Tags: Dry Gin, Bashu Style, Bamboo Weaving Culture, Naturalism, Local Ingredients
Production Technology: The traditional glass bottle, biodegradable bamboo paper label and oak cork.
Design Challenge: The challenge was to create memorable packaging for local spirits that is also environmentally friendly. Therefore, the packaging innovatively incorporates the bamboo weaving culture of Sichuan, conveying the natural and pure concept of localised brewing. Meanwhile, the classic glass bottle, biodegradable bamboo paper label and natural oak cork can be recycled, commendably realising sustainable development and environmental protection.
Research: The design team found that Gin, the number one spirit of the world, was marketed in a modern but limited and unmemorable manner of packaging; however, consumers prefer the package with unique local imprints. Therefore, the packaging of Jiao Yu innovatively combines local ingredients and traditional cultural elements to form a visual symbol with brand memory, opening up new market possibilities in the New Consumption Era.
Inspiration: Inspired by the representative bamboo element of Sichuan and Chongqing, the azure blue bottle is a harmonious fusion of slim, soft lines and bamboo weaving reliefs, representing an elegant, graceful, but modest texture. As the liquid flows underneath the bottle reliefs, enhancing the beauty of each other, create a profound visual appeal through the meets and mixes of regional culture and gin flavours.
Project Duration: The project was designed and developed in 2022 in Shanghai and Qionglai, and launched in July 2023 in China.
Operation Flow: The slender and soft curved body of the bottle, combined with the bamboo shape reliefs on the surface, provides customers with a more comfortable holding experience and a more layered sense of touch. With good sealing performance, the oak cork is convenient for customers to drink the bottle several times. Moreover, the classic label is designed to increase the reading pleasure for customers through the rigorous layout of information and refreshing colour contrasts.
Team Members: Yan Zhang, Wanting Tang, Sijia Liang, Ming Ke, Rong Chen